Steps of Development of International Corporative Strategy and Analysis of Aspects of Planning and Control Process in an International Setting

Abstract

The article deals with planning problems, corporative strategy steps and business aspects in international environment. Environmental analysis focuses on discovery and evaluation of economic and business opportunities, threats, problems, strength and weaknesses connected with it. The authors disclose examples of different types of critical environmental steps and factors of market entry strategy, suggested analysis also identifies the nature of potential threats, risks and problems associated with different forms of market entry.