Психологічні аспекти торговельного обслуговування

Abstract

У статті обґрунтовано роль психологічних факторів у процесі торговельного обслуговування. Визначені якості, які повинні переважати в поведінці продавця при взаємодії з покупцем. Встановлена тактика поведінки продавця на етапах здійснення угоди «купівлі-продажу товарів» з метою запобігання виникнення конфліктних ситуацій.

The purpose of the article is a ground of psychological aspects in the field of point-of-sale service. In the article grounded, that effective activity of trade enterprises is conditioned numerous socio-economic and psychological factors among which a considerable role is played by a prophylaxis and warning of conflicts between a salesman and buyer. Argued, that acquires the special value knowledge of psychological terms, which provide efficiency of co-operation between people in the process of trade. The basic requirements to the modern salesman and qualities which must prevail in the conduct of salesman during realization of purchase are certain. Maintenance of concept "sale" is specified and he is set the basic stages. The set tactic of conduct of salesman is on the stages of realization of agreement of «purchase-sale of commodities» with the purpose of prevention of origin of conflict situations.