Formation of an integrated management information system for innovation-oriented enterprises on the basis of marketing management

Stadnyk, V.Yokhna, V.Naskalnyi, S.Cheliy, T.2025-03-072025-03-072025Formation of an integrated management information system for innovation-oriented enterprises on the basis of marketing management / V. Stadnyk, V. Yokhna, S. Naskalnyi, T. Cheliy // Вісник Хмельницького національного університету. Економічні науки. – 2025. – № 1. – С. 395-401.https://elar.khmnu.edu.ua/handle/123456789/18146enmarketing-managementfunctional integrationcustomer valuebusiness processproductivityvalue-based managementinnovationFormation of an integrated management information system for innovation-oriented enterprises on the basis of marketing managementСтаття330. 659