Лютко, Наталія ВіталіївнаLiutko, N.2015-12-092015-12-092015-04Liutko N. Political self-advertising / N. Liutko // Nauka i studia. - Przemyśl : Sp. z o.o. «Nauka i studia». – 2015. – Nr. 6 (137). - P. 86-92.1561-6894https://elar.khmnu.edu.ua/handle/123456789/4281The article deals with multiaspect self-advertising and its functional properties in politics. The theories attempting to explain the phenomenon of self-advertising, in particular, the «mirror theory» of Ch. Cooley, the theory of symbolic interactionism of G. Mead, the theory of social learning of A. Bandura are analyzied. It is determined thattemporal perspective, true content, based on the sincerity of the author, the author's reputation, which has the image character, and social and political values on which the image is based are important self-advertising features.enpolitical advertisingself-padvertising,political communicationreputationСтаття