Telnov, А.S.2025-06-252025-06-252025Telnov А. S. Architectonics of the mechanism for development of the economic potential of an enterprise based on the marketing concept 6.0. // Ринкова економіка: сучасна теорія і практика управління : зб. наук. пр. Одеса, 2025. Т. 24, вип. 1 (59). С. 108-124. DOI: https://doi.org/10.18524/2413-9998.2025.1(59).333225https://elar.khmnu.edu.ua/handle/123456789/18798The article considers approaches to the development of the economic potential of the enterprise, which ensures its stable functioning in conditions of crisis phenomena in the economy. Taking into account the influence of informatization processes, it is substantiated that the economic potential is a real economic resource that requires the application of qualitatively new requirements for marketing management of processes of interaction with consumers based on marketing technologies 5.0 and 6.0. The economic potential of the enterprise can be fully developed through effective marketing strategies.enmechanismdevelopmenteconomicpotentialstructureenterprisemarketing 5.0marketing 6.0Стаття339.138:330.3