Conseptual principles of marketing management competitive advantage of enterprises in the conditions of the digital economy

Telnov, A.S.Zozulya, O.V.2023-12-052023-12-052023Telnov A.S., Zozulya O.V. Conseptual principles of marketing management competitive advantage of enterprises in the conditions of the digital economy // Current issues of science, prospects and challenges: collection of scientific papers «SCIENTIA» with Proceedings of the V International Scientific and Theoretical Conference, November 17, 2023. – Sydney, Australia : International Center of Scientific Research. – Р. 41-45. – URL: https://previous.scientia.report/index.php/archive/issue/view/17.11.2023https://elar.khmnu.edu.ua/handle/123456789/14732enмаркетингмаркетинговий підхідцифрова економікауправління маркетингомConseptual principles of marketing management competitive advantage of enterprises in the conditions of the digital economyСтаття