Dumanska, IlonaMatviiets, Olha2022-11-082022-11-082022Dumanska I., Matviiets O. The role of modern information technologies in the international marketing environment // Сучасні тенденції розвитку фінансових та інноваційно-інвестиційних процесів в Україні : матеріали V міжнар. наук.-практ. конф. (25.02.2022 р., Вінниця). URL: https://conferences.vntu.edu.ua/index.php/fiip/fiip2022/paper/view/14423.https://elar.khmnu.edu.ua/handle/123456789/12537Increasing digitalization in highly globalized world economies has seriously changed the international business landscape, creating plenty of opportunities but also challenges for firms. This article indicates how the use of information technologies has transformed the way firms are shaping their product, pricing, distribution, logistics, and promotional strategies abroad. Furthermore, the basic marketing and advertising information technologies are considered and the impact of automation on the global marketing atmosphere of the future is determined.englobalizationinformation technologyinternational marketinginternational tradebusinessТези доповідей