Кулешова, Світлана ГеннадіївнаСлавінська, Алла ЛюдвигівнаЗахаркевич, Оксана ВасилівнаШвець, Галина СтаніславівнаKuleshova, SvetlanaSlavinska, AllaZakharkevich, OksanaShvets, Galina2018-01-132018-01-132017Kuleshova S. G. Image clothing as a perceptual component of clothing design / S. G. Kuleshova, A. L. Slavinska, O. V. Zakharkevich, G. S. Shvets // Online magazine for Textiles, clothing, leather and technology. – 2017. – № 3. – P. 12-20.https://elar.khmnu.edu.ua/handle/123456789/5781In the paper image clothing is described as a result of interaction of person’s coloring and psychological features of person. The main idea of the article is that every person has a unique pattern of body coloring and also particular preferences for color that relate to their temperament and past experiences. Contemporary study of four classical temperaments in the approaches of image clothing and selecting colors is applied in the work. Authors improved the incidence matrixes that show the relationships between two classes of objects: first one shows the relationship between clothing colors and personality; and the second one is about to identify the best color palette for person’s body coloring.enconsumerpsychological comfortcoloringtemperamentimage clothingperceptionСтаття