Matviiets, Olha2021-12-042021-12-042021Матвієць О. В. The role of international marketing research in global and European environment / О. В. Матвієць // Проблематика та інноваційна парадигма розвитку економіки, бізнесу та hr-інжинірингу : матеріали І Міжнар. наук.-практ. дистанц. конф. (11-12 листоп. 2021 р.) [Електронний ресурс] / М-во освіти і науки України, Хмельниц. нац. ун-т. – Хмельницький : ХНУ, 2021. – С. 321-323https://elar.khmnu.edu.ua/handle/123456789/10946A country´s political stability, cultural attributes, and geographical characteristics are some of the kinds of information not ordinarily gathered by domestic marketing research departments but which are required for a sound assessment of a foreign market. Marketing research is a critical part of such marketing decision making, it helps in improving management decision making by providing relevant, accurate and timely information. Every decision possesses unique needs for information, and relevant strategies can be developed based on the information gathered through marketing research in action. Marketing research alone, however, does not guarantee success; the intelligent use of market research is the key to business achievement.enmarketingmarketing researchinternational marketingeuropean environmentinternational marketing researchТези доповідей