Telnov, AnatolyZozulya, Oleksandr2025-06-062025-06-062025Telnov A., Zozulya О. Trends in marketing management of enterprise competitiveness in the digital economy // Science in the Context of Modern Challenges and Prospects : Proceedings of the International Scientific Conference, May 21, 2025. Utrecht, Netherlands : Bookmundo. Р. 78-80. URL: https://researcheurope.org/publications/https://elar.khmnu.edu.ua/handle/123456789/18488The necessity of using marketing management of the enterprise's competitiveness in the digital economy is substantiated. Factors that influence the enterprise's competitiveness are established. Modern trends in increasing the enterprise's competitiveness are highlighted. The necessity of using marketing strategies for managing the enterprise's competitiveness in the digital economy is substantiatedenmarketing managemententerprisecompetitivenessdigital economyТези доповідей331.1