Digitalization of HR marketing in the conditions of competitive changes in target markets

Reshmidilova, SvіtlanaAleinyk, PavloBondarenko, Denis2026-04-262026-04-262026Svitlana Reshmidilova, Pavlo Aleynyk, Denis Bondarenko. Digitalization of HR marketing in the conditions of competitive changes in target markets. The role of digitalization in shaping new generation markets: monograph. Edited by Irina Tatomyr, Yuri Shulzhik. Praha: OKTAN PRINT, 2026. Р. 330-340. URL: https://www.oktanprint.cz/p/the-role-of-digitalization-in-shaping-new-generation-markets/https://elar.khmnu.edu.ua/handle/123456789/21007enHR-marketingcompetitive changestarget marketsdigital societydigital technologiesHR competenciesDigitalization of HR marketing in the conditions of competitive changes in target marketsСтаття