Telnov, A.S.Reshmidilova, S.L.2022-10-182022-10-182022Telnov A. S. Marketing management as a business management concept / A. S. Telnov, S. L. Reshmidilova // International scientific innovations in human life : Proceedings of XIV International Scientific and Practical Conference Manchester, United Kingdom, 4-6 August 2022. – Manchester, United Kingdom,2022. – Р. 349–352.https://elar.khmnu.edu.ua/handle/123456789/12517The article substantiates the need for integration of marketing and management at the enterprise; the role and importance of marketing management in modern conditions of market development are established; the main directions and goals of marketing management are determined; the content of the concept of "marketing management" and the means of its implementation are specified.enmarketingmarketing managementcompetitorsconsumersmarketcompetitorsСтаття658.8:338.24