Проскурович, О.В.Рудь, В.Ю.Proskurovych, O.Rud, V.2021-03-252021-03-252020Проскурович, О. В. Моделювання асортиментної політики на підприємстві переробної промисловості [Текст] / О. В. Проскурович, В. Ю. Рудь // Вісник Хмельницького національного університету. Економічні науки. – 2020. – №5. – С. 165-174.https://elar.khmnu.edu.ua/handle/123456789/10178У науковій статі наведено методику та проаналізовано асортиментну політику підприємства переробної промисловості. Дослідивши динаміку та структуру асортименту продукції, застосовано АВС-аналіз і XYZ-аналіз для її покращення. Процес економетричного моделювання та прогнозування асортиментної політики дозволив виявити найбільш впливові фактори її зміни. Побудовані економетричні моделі зміни обсягу реалізованої продукції дозволяють спрогнозувати можливу зміну виробничо-збутової діяльності підприємства переробної промисловості.The current state of development of the national economy is characterized by active competition between producers, which encourages them to significantly expand the range of products. At the same time, consumer demands for both quality and product range have increased significantly. This encourages manufacturers to respond systematically to modern changes in market conditions. Under these conditions, manufacturing companies should ensure compliance with strategic competitive advantages, which are a prerequisite for economic growth in the long run. At the same time, the dynamics of the market environment, the introduction of scientific, technical and technological advances, the use of effective marketing tools, optimal forms of interaction with consumers and competitors should be carefully monitored. Thus, it is quite urgent to study the process of making management decisions on the assortment policy of the processing industry. The main purpose of this article is to study the state, analysis, modeling and forecasting of assortment policy. enterprises of the processing industry. In the scientific article the analyzes and econometric modeling and forecasting the volume of realized production of the enterprise of processing industry depending on capital return, expenses on hryvnia of commodity production, material return, the percentage of excess sale over manufacture, specific weight of beer "Proskurivske" (keg) weight of beer "Proskurivske" (in bottles) on sale, the average number of employees, the value of current assets. The results of production and marketing activities of the processing industry indicate problems with the structure of production and sale of beer. The problem is the optimization of the range, which should be done using ABC and XYZ analysis. Their combination allowed to provide recommendations to the brewery to improve the management of the assortment policy of the processing industry. Correlation-regression analysis of assortment policy indicated the most influential factors change in sales. At the same time, several econometric models have been built, which have a high value of the coefficient of determination, their parameters are reliable according to Student's criterion. They are adequate according to Fisher's criterion, so they are used to forecast the volume of sales. Further forecasting was made on the assumption of a change in factors by one percent and on trend dependencies on changes in factors.ukасортиментна політикауправління асортиментомструктура асортиментуобсяг реалізованої продукціїеконометричне моделюванняпрогнозуванняАВС-аналізXYZ-аналізassortment policyassortment managementassortment structurethe volume of saleseconometric modelingforecastingABC analysisXYZ analysisСтаття65.011.46