Telnov, A.S.Zhumela, A.O.2023-11-302023-11-302023Telnov A.S., Zhumela A.O. Marketing tools of enterprise management in conditions of digitalization of the economy // Scientific Collection «InterConf», (180): with the Proceedings of the 6th International Scientific and Practical Conference «Scientific Paradigm in the Context of Technologies and Society Development» (November 26-28, 2023; Geneva, Switzerland) / comp. by LLC SPC «InterConf». – Geneva : Protonique, 2023. – Р. 37-44. – URL: https:/archive.interconf.center/index.php/conference-proceedinghttps://elar.khmnu.edu.ua/handle/123456789/14712The article substantiates the role of digitalization in economic spheres and obtaining competitive advantages from their application. The change in approaches to the marketing activities of enterprises in connection with the digitalization of processes is substantiated. The definition of digital marketing and its differences from Internet marketing are given. The main trends of digital marketing, which have practical implementation by domestic enterprises, are characterized. The advantages of the enterprise from the use of digital marketing technologies are given.endigitalizationdigital technologiesdigital marketingСтаття