An urgent problem of modern theory and practice of management is the management of small business development. Increasing competition in the market, the uncertainty of the external environment of the business space make this problem one of the important tasks, the successful solution of which will ensure the productive functioning of enterprises in modern business conditions. The market environment of enterprises dictates tough conditions of competition, to survive and become a leader in which it is possible only on the basis of timely implementation of development programs, taking into account their innovative aspect.
Therefore, in the current conditions of Ukraine's economy, the issues of innovative development of enterprises, their ability to respond quickly and with the minimum necessary cost of resources to market needs and changes in the external and internal environment are becoming increasingly important.