Кафедра обліку, аудиту та оподаткування

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https://elar.khmnu.edu.ua/handle/123456789/566

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Перегляд Кафедра обліку, аудиту та оподаткування за Автор "Ponomaryova, Nataliya"

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  • Ескіз
    Документ
    Formation of company's economic activity context in the strategic positioning process in emergent environment conditions
    (2019) Voynarenko, Mykhaylo; Dumanska, Kathrin; Ponomaryova, Nataliya
    Analytical studies of theoretical and methodological aspects of company's strategic positioning influenced by unpredictable factors of changeable environment are examined in the article. Justification of effective choice of strategic position is provided by the concept of formation of company’s economic activity context in emergent environment proposed by the authors. Problems of strengthening of company’s strategic position in conditions of changeable economic environment with undefined factors can be solved by means of the developed Model of company's economic activity context on the basis of methods of mathematical modeling. One of the advantagies of the Model implementation can be the usage of methodology of company’s strategic positioning in economic environment. The Model elaborated by the authors implies a set of analytical-calculative aspects of testing and further implementation in strategic management practice. The given article proposes the first conceptual methodological stage of Model of company's economic activity context implementation. The obtained results of further adoption can be applied as element of strategic management of vertically integrated companies in conditions of emergent environmental challenges.
  • Ескіз
    Документ
    Innovation clusters as a form of development of infrastructural support of innovation activity
    (TALLINN, EESTI, 2019) Voynarenko, Mykhaylo; Ponomaryova, Nataliya; Belyakova, Nataliya
    The article deals with analysis of the nature of innovation clusters as a form of development of infrastructural support of innovation activity of light industry enterprises. A multiplicative influence of cluster‘s innovation potential on a light industry enterprise‘s capabilities under conditions of the development of international economic integration has been analyzed.