Вісник ХНУ. Економічні науки - 2020 рік

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Analytical study of business models in fashion theory strategy for global marketing
(Khmelnytskyi National University, 2020) Elsayed, Ahmed Elnashar; Lyubokhinets, L.; Tanasiienko, N.; Елейсайд, Ахмед Елнашар; Любохинець, Л.; Танасієнко, Н.
Analytical Study Of Business Models In Fashion Theory Strategy For Global Marketing, and there is no any study of this Megastore, and this research study investigate the international brands of Benetton as brand Lifestyle. The brand has been analyzed by the current parameters of brand analysis, overall brand perception, brand associations, and brand involvement, as well as two factors - the difference in consumer areas in Cutis’s convergence to international brands on regional brands. Snowball method to collect data, on Facebook pages also poster in their WhatSapp a device or conduit for supplying materials. P-P ANOVA, multivariate tests, and T tests. The criteria for this study concern the relationship of consumers in cities to global brands and regional differences in cities. As the economy grows stronger, so does the convergence to purchase international and domestic brands. This feature of economics in global marketing attracts global brands to create stores in global marketing.