Перегляд за Автор "Aleynyk, Pavlo"

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  • Ескіз
    Документ
    Business social responsibility in ensuring sustainable development
    (WSHIU University of Applied Sciences, 2025) Reshmidilova, Svitlana; Aleynyk, Pavlo
  • Ескіз
    Документ
    HR marketing as a tool for ensuring competitive advantages of industrial enterprises
    (2025) Reshmidilova, Svіtlana; Aleynyk, Pavlo
    The necessity of using HR marketing tools in obtaining competitive advantages by industrial enterprises is substantiated. The types and directions of HR marketing are argued in accordance with modern trends in the development of the labor market, informatization of society and globalization. The application of digital marketing technologies in the implementation of HR marketing policy at industrial enterprises is substantiated.
  • Ескіз
    Документ
    Social responsibility of business in the context of structural transformations of socio-economic and environmental systems
    (HSSE Publishing Complex, 2025) Reshmidilova, Svitlana; Aleynyk, Pavlo
    The social responsibility of business is substantiated as a defining feature of the sustainable development of socio-economic and ecological systems. The need for changes in the strategy of companies’ activities and the mandatory condition for taking into account the principles of social responsibility for business are established. Types of social responsibility of business are identified and their characteristics are presented. Forms of environmental responsibility and measures for its implementation are proposed. Conclusions are drawn regarding the implementation of social responsibility at domestic enterprises and the advantages for the development of socio-economic systems are argued.
  • Ескіз
    Документ
    Systematic approach to the functional features of the formation of HR marketing in the emerging economy
    (2024) Toktas, Yilmaz; Reshmidilova, Svitlana; Aleynyk, Pavlo; Bondarenko, Denys
    Introduction. In the conditions of the development of processes of globalization, digitalization, strengthening of market competition, success can be achieved by enterprises that are constantly looking for new ways to adapt to the constantly changing market conditions of their operation. Combining HR management with marketing is a necessary condition for attracting and retaining the best employees for successful business. HR specialists will be able to work effectively in the labor market only if they use the achievements of marketing. The application of the marketing approach in the activities of the enterprise with personnel management will allow to increase the productivity of production without involving additional resources. In this regard, there is a need to develop the conceptual foundations of HR marketing, mastering marketing technologies in this field and the necessary tools for marketing activities. This requires non-standard approaches to the formation of HR marketing. These issues are especially relevant during the period of development of the emerging economy, one of the important components of which are the processes of social development. These processes are dynamic, mobile and change under the influence of information technologies. In such conditions, the processes of forming HR marketing at enterprises must be ensured taking into account the requirements and principles of the emerging economy. Purpose of the article is to research of the main trends of HR marketing caused by the development of the emerging economy; clarifying the conceptual basis of HR marketing; systematization of the stages of systematic formation of HR marketing at the enterprise. Method (methodology). The information method was used for the research in order to obtain informative data from scientific sources and the Internet; classification and comparative analysis (identifying the functional features of HR marketing), a systematic approach (characterizing the stages of forming the company’s HR marketing system); generalization method (formulating research conclusions). Results. The influence of the information sphere on the development of HR marketing processes and the need to form HR marketing in accordance with the requirements of the emerging economy are substantiated. The place of HR marketing in the enterprise management system is determined. The conceptual content and provisions of HR marketing have been clarified. The application of elements of emergency management in the modern practice of marketing management is argued. The application of a systematic approach to the formation of HR marketing at the enterprise is substantiated. The stages of formation of HR-marketing are established with their detailing. The advantages of the systematic application of tools for the formation of HR-marketing are highlighted.