Перегляд за Автор "Mykhalchuk, I."

Зараз показуємо 1 - 2 з 2
  • Ескіз
    Документ
    Causality of definitions "competitive competitiveness" and "competitiveness of innovations": epistemological analysis from the position of management goals
    (Хмельницький національний університет, 2024) Stadnyk, V.; Mykhalchuk, I.
    The purpose of the article is to prove the causality of the definitions of "enterprise competitiveness" and "innovation competitiveness" from the point of view of management goals and justify the feasibility of using the definition "innovation competitiveness" and its modifications in the terminological dictionary of the theory of innovation. When studying the epistemology of the term "enterprise competitiveness", we took into account a common feature in the set of definitions chosen for analysis - the relative nature of competitiveness as an object of management, and therefore, the relative nature of the methods of evaluating comparative criteria, which can affect the perception by target consumers of the degree of usefulness embedded in the innovation. Taking into account the high variability of the business environment and the structure of consumer needs, the expediency of using a value-oriented approach to managing the competitiveness of innovations is argued. In line with this approach, the author's position is expressed regarding the need to introduce the definition of "competitiveness of innovation", considering it in the context of comparing the alternatives of the final version of the implemented changes, which have undergone the entire set of works to create value and act as a means of satisfying a certain consumer need. Taking this into account, the features distinguishing internal and external innovations are highlighted. The internal "competitiveness of innovations" is proposed to be considered as the best option for innovative changes in the internal environment of the enterprise according to the established parameters, aimed at solving the problem that worsened/deteriorated its competitiveness in the strategic area of management. External - as a better way to meet consumer needs, which tends to increase in demand by target audiences. It is emphasized that in both cases it makes it possible to determine the potential of utility (value) embedded in the innovation and to form a criterion base for comparative evaluation of consumer value compared to competitors
  • Ескіз
    Документ
    Management of group dynamics in the context of developing the creativity potential of the enterprise
    (Хмельницький національний університет, 2024) Mykhalchuk, I.; Stadnyk, V.
    Achieving competitive advantages by enterprises in an open economy is impossible without full use of the capabilities of human intelligence, which is capable of showing creativity in solving business problems. Professional competencies and creativity of employees make it possible to produce new knowledge and develop methods of its practical use to achieve better economic performance of business processes. The creative capabilities of people grow under the condition of effective management of relations in work groups. The purpose of the research is to justify the feasibility of using the methodological approaches of the theory of group dynamics for the development of the creative potential of entrepreneurial structures in the context of ensuring their competitiveness. The article focuses on the specific tasks of management to achieve the psychological maturity of the work group to perform innovative tasks, which differ in interdependence. The term "innovative productivity of the group" was introduced, which means its ability to systematically create new value propositions demanded by consumers for innovation-sensitive market segments. Such sectors are proposed to include those that rely on modern scientific and technological achievements in the processes of creating consumer values and can form new market demands and new market niches. It is argued that the capacity for innovative productivity will contribute to the growth of the competitiveness of small and medium-sized businesses in highly dynamic and highly competitive consumer markets and in innovation-dependent sectors of the economy. It is emphasized that the development of such sectors is important for restoring the economic power of Ukraine in the conditions of war and post-war development.