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Modeling Management Decisions for Sustainable Regional Development: Public Relations Strategies and Security Considerations
(2023) Orlyanskiy, Vladimir; Hryhoruk, Pavlo; Danylovych-Kropyvnytska, Marta; Yevtushok, Olha; Mitsa, Vladyslav
The main purpose of the article is to study the formation and implementation of management decisions on public relations (PR) strategies for ensuring sustainable development in the context of regional security. This study aims to will be to model the adoption of managerial decisions on PR strategies to ensure sustainable development for the security of a particular region. The object of the study is the system for ensuring the sustainable development of a particular region. As a result, we have obtained a model for making managerial decisions on PR strategies for ensuring sustainable development in the context of regional security. The novel contributions of this study include a direct technique for modeling managerial decision making regarding PR strategies for sustainable development in the context of regional security, as well as a matrix for the step-by-step implementation of these processes and stages. The study is limited by taking into account regional specifics and the lack of modeling extension tools. Prospects for further research should be devoted to the concentration of sustainable development in the context of interregional security planning