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Документ Marketing tools of enterprise management in conditions of digitalization of the economy(2023) Telnov, A.S.; Zhumela, A.O.The article substantiates the role of digitalization in economic spheres and obtaining competitive advantages from their application. The change in approaches to the marketing activities of enterprises in connection with the digitalization of processes is substantiated. The definition of digital marketing and its differences from Internet marketing are given. The main trends of digital marketing, which have practical implementation by domestic enterprises, are characterized. The advantages of the enterprise from the use of digital marketing technologies are given.Документ Modern digital technologies in the information society(Луцький національний технічний університет, 2025) Zozulya, O.V.; Zhumela, A.O.; Telnov, A.S.Документ Modern internet technologies in management of the marketing activities of the enterprise(2024) Telnov, A.S.; Zhumela, A.O.