Теоретичні та практичні підходи до аналізу моделей корпоративної соціальної відповідальності та світовий досвід їх реалізації
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Файли
Дата
2017
Автори
Поплавська, О.В.
Poplavska, O.V.
Назва журналу
Номер ISSN
Назва тому
Видавець
Хмельницький національний університет
Анотація
В статті проаналізовано проблеми соціально відповідальної поведінки бізнесу в економічно розвинутих країнах з
врахуванням ступеня добровільності та теоретичного осмислення поняття корпоративної соціальної відповідальності.
Показано роль відповідальності бізнесу в забезпеченні стійких конкурентних переваг національної економіки під час
переходу до постіндустріального етапу розвитку. Визначено, що стратегічним напрямком розвитку КСВ є необхідність
здійснювати в сфері бізнесу переважну частину витрат суспільства на підготовку та перепідготовку висококваліфікованої
робочої сили. Дається обґрунтування нових форм та методів вдосконалення соціальної політики корпорацій в різних моделях
КСВ та використання світового досвіду при формуванні української моделі КСВ, визначення загальних нормативних підходів
до реалізації різноманітних форм діалогу бізнесу і суспільства.
In the article the problems of socially responsible conduct of business in the developed countries considering the degree of voluntariness and theoretical understanding of the corporate social responsibility concept analyzed. The role of business responsibility in the ensuring sustainable competitive advantage of the national economy during the transition to post-industrial stage of development shown. Determined that the strategic direction of CSR is the necessity of implement in business the bulk of public spending on training and retraining highly qualified labor. We give justification for new forms and methods of improving social policies of corporations in various models of CSR and using of international experience in the formation Ukrainian model of CSR, the definition of common regulatory approaches to the implementation of various forms of dialogue between business and society. Analysis of international experience shows the stable dependence of life quality and social stability of the society from effectiveness of economic management, system partnership of government agencies, private sector and civil society. In the different countries the approaches and styles of corporate social responsibility are influenced by the specific structures of social and industrial relations and national culture. The principal differences between the models are characterized by determining of the proportion of own business contribution to society development and approving by official and unofficial institutions of public interests, which is then transformed into mandatory requirements for businesses. The differences between European and American models characterized by attraction of the state and civil institutions in the process of agreeing the public interest and promotion and dissemination of advanced practices. The common feature of these models - the active government support for business. The analysis leads to conclude that the Ukrainian model of socially responsible behavior of business entities is in its early formation as to a force for various reasons and features of a market economy becoming are a number of factors that hinder the establishment of CSR in Ukraine. In Ukraine the initiator of the socially responsible behavior of business entities is the state and therewith there are no government incentives on CSR, the weakness of formal institutions, the corruption and lack of initiative stakeholders and others. For this, in our opinion, it is necessary to increase the interest of the Ukrainian state to stimulate the implementation of CSR.
In the article the problems of socially responsible conduct of business in the developed countries considering the degree of voluntariness and theoretical understanding of the corporate social responsibility concept analyzed. The role of business responsibility in the ensuring sustainable competitive advantage of the national economy during the transition to post-industrial stage of development shown. Determined that the strategic direction of CSR is the necessity of implement in business the bulk of public spending on training and retraining highly qualified labor. We give justification for new forms and methods of improving social policies of corporations in various models of CSR and using of international experience in the formation Ukrainian model of CSR, the definition of common regulatory approaches to the implementation of various forms of dialogue between business and society. Analysis of international experience shows the stable dependence of life quality and social stability of the society from effectiveness of economic management, system partnership of government agencies, private sector and civil society. In the different countries the approaches and styles of corporate social responsibility are influenced by the specific structures of social and industrial relations and national culture. The principal differences between the models are characterized by determining of the proportion of own business contribution to society development and approving by official and unofficial institutions of public interests, which is then transformed into mandatory requirements for businesses. The differences between European and American models characterized by attraction of the state and civil institutions in the process of agreeing the public interest and promotion and dissemination of advanced practices. The common feature of these models - the active government support for business. The analysis leads to conclude that the Ukrainian model of socially responsible behavior of business entities is in its early formation as to a force for various reasons and features of a market economy becoming are a number of factors that hinder the establishment of CSR in Ukraine. In Ukraine the initiator of the socially responsible behavior of business entities is the state and therewith there are no government incentives on CSR, the weakness of formal institutions, the corruption and lack of initiative stakeholders and others. For this, in our opinion, it is necessary to increase the interest of the Ukrainian state to stimulate the implementation of CSR.
Опис
Ключові слова
корпоративна соціальна відповідальність бізнесу, моделі соціальної відповідальності бізнесу, стейкхолдери, business corporate social responsibility, model of business social responsibility, stakeholders
Бібліографічний опис
Поплавська, О.В. Теоретичні та практичні підходи до аналізу моделей корпоративної соціальної відповідальності та світовий досвід їх реалізації [Текст] / О. В. Поплавська // Вісник Хмельницького національного університету. Економічні науки. – 2017. – № 2, т. 1. – С. 57-63.