Таргетована реклама як ефективний спосіб просування в соціальних мережах
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Файли
Дата
2019
Автори
Романова, А.В.
Андрушкевич, З.М.
Вальков, О.Б.
Romanova, A.
Andrushkevych, Z.
Valkov, О.
Назва журналу
Номер ISSN
Назва тому
Видавець
Хмельницький національний університет
Анотація
Соціальні мережі вже давно користуються великою популярністю у користувачів, а таргетована реклама стала
незамінним інструментом продажів для SMM спеціалістів. На даний час цією функцією користуються власники малого
бізнесу, контент-менеджери, підприємці та фрілансери. Та часто всі ці особи витрачають велику кількість грошових засобів
на рекламу в соціальних мережах в пошуках продажів, не знаючи як правильно її застосовувати. Тому в статті буде
розглянуто що ж саме представляє собою таргетована реклама, як її налаштовувати за мінімальних витрат та високої
ефективності. Також у статті розглянуто основні принципи роботи таргетованої реклами, її основні завдання та цілі.
Advertising is the most important tool in branding or in promoting the sale of a company's products. There are currently a large number of companies or brands competing with each other, but a significant number of them are losing track of their success due to the poor use of promotional and advertising tools. After all, there are many ways to promote and advertise, one of which is targeted advertising. The problem with this type of advertising is the improper creation and setting of boundaries, which leads to unnecessary costs but does not bring efficiency. Therefore, it is necessary to identify the most effective ways to use this type of advertising, namely targeted advertising on social networks. Social networks are very popular with users. Targeted advertising has become an indispensable sales tool for SMM professionals. This feature is used by small business owners, content managers, entrepreneurs and freelancers. Often all of these individuals spend a lot of money on social media in search of sales. The article looks at what targeted advertising is. Setting up targeted advertising with minimal cost and high performance is also discussed. The basic principles of the work of targeted advertising, its main tasks and goals are considered. The article describes the classification of types of advertising on the Internet, targeted advertising. The advantages and disadvantages of targeted advertising are analysed. Also analyses the principles of targeted advertising on social networks and step-by-step setup. Describes exactly how to find the right audience for your ads. How to create ads.
Advertising is the most important tool in branding or in promoting the sale of a company's products. There are currently a large number of companies or brands competing with each other, but a significant number of them are losing track of their success due to the poor use of promotional and advertising tools. After all, there are many ways to promote and advertise, one of which is targeted advertising. The problem with this type of advertising is the improper creation and setting of boundaries, which leads to unnecessary costs but does not bring efficiency. Therefore, it is necessary to identify the most effective ways to use this type of advertising, namely targeted advertising on social networks. Social networks are very popular with users. Targeted advertising has become an indispensable sales tool for SMM professionals. This feature is used by small business owners, content managers, entrepreneurs and freelancers. Often all of these individuals spend a lot of money on social media in search of sales. The article looks at what targeted advertising is. Setting up targeted advertising with minimal cost and high performance is also discussed. The basic principles of the work of targeted advertising, its main tasks and goals are considered. The article describes the classification of types of advertising on the Internet, targeted advertising. The advantages and disadvantages of targeted advertising are analysed. Also analyses the principles of targeted advertising on social networks and step-by-step setup. Describes exactly how to find the right audience for your ads. How to create ads.
Опис
Ключові слова
таргетована реклама, соціальна мережа, Facebook, Instagram, targeted advertising, social network, social network Facebook, Instagram, targeted advertising on social networks
Бібліографічний опис
Романова, А.В. Таргетована реклама як ефективний спосіб просування в соціальних мережах [Текст] / А. В. Романова, З. М. Андрушкевич, О. Б. Вальков // Вісник Хмельницького національного університету. Економічні науки. – 2019. – №5. – С. 207-210.