Metodical and practical aspects of competitiveness management of the insurance company
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Дата
2018
Автори
Приступа, Людмила Анатоліївна
Prystupa, Liudmyla
Назва журналу
Номер ISSN
Назва тому
Видавець
Sciemcee Publishing
Анотація
Ensuring the competitiveness of an insurance company is possible provided that systemic management work is to find and optimize the ways of its development. An important role in this process belongs to analytical work, the methods and techniques of which are quite diverse, at the same time uniform and not always correspond to the peculiarities of the activity of the insurance organization.
The attention was paid to the study of methodological aspects of evaluation of the level of competitiveness and competitive position of the insurer. Conducted evaluation of indexes of competitiveness from data of IC "Alfa-Garant", allowed to learn the state, dynamics and to define the key measures of increase of level of competitiveness of insurance company.
The dominants of the economic basis for ensuring the competitiveness of an insurance company were identified.
Опис
Ключові слова
страхова компанія, конкурентоспроможність, управління, методи оцінювання, competitiveness, insurance company, management
Бібліографічний опис
Prystupa L. Metodical and practical aspects of competitiveness management of the insurance company / L. Prystupa // Scientific development and achievements. – London : Sciemcee Publishing, 2018. – Vol. 2. – P. 172-185.