Розвиток крауд-технології та її застосування у діяльності підприємства
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Дата
2020
Автори
Бушовська, Л.Б.
Bushovska, L.
Назва журналу
Номер ISSN
Назва тому
Видавець
Хмельницький національний університет
Анотація
У цй статті розглянуто можливості застосування крауд-технології в діяльності підприємств. Проаналізовано природу
утворення явища краудсорсинг. Розглянуто відмінності аутсорсингу та краудсорсингу. Також в статті розглянуто напрямки
застосування крауд-технології в діяльності підприємства. Авторам проаналізовано результат від застосування крауд-
технологій в різних сферах діяльності підприємства, та яку вигоду може отримати компанія від застосування методів крауд-
технологій. Також у даній статті на основі проведеного аналізу визначено переваги від використання нового способу
ведення бізнесу, що дають поштовх для розвитку не тільки конкретного підприємства, а й регіону та країни у цілому
The possibilities of crowd-technology application in marketing activities of enterprises were considered in the article. It was analysed the nature of formation crowdsourcing phenomenon. Distinctions outsourcing and crowdsourcing were considered, the main of which is the employment process crowdsourcing wide range of people, unbounded by one organization, on the basis of a public offer. In the article it was also discussed the direction of application of crowd-technologies in marketing of enterprises. The authors analyse the process of applying crowd-technology in the marketing of the company. Proposed double direction of application – there were crowdsourcing as a strategy "Crowd is a partner" and crowdmarketing - strategy "Crowd is a consumer". Strategy of crowdmarketing was developed, that implied managing customer communities, customer communications management model in the network and marketing techniques on the Internet. The main result of the crowdmarketing strategy is to get the client as a partner, whose interaction with other users was strengthening managements influence. In modern conditions, the development of Internet technologies takes new and unpredictable forms. One of the phenomena of modernity to solve nonstandard and risky problems in the activities of enterprises has been the use of crowdfunding. They are reflected in many business management processes. The origin of the terms crowd technologies, in particular crowdsourcing, crowdfunding, crowdmarketing, crowdwork, crowd recruiting, translates from the English word "crowd", which means "crowd". These technologies to attract creative, intellectual, financial, labour resources are mass, which allows to reach a significant number of people without territorial, economic, social, corporate and other restrictions
The possibilities of crowd-technology application in marketing activities of enterprises were considered in the article. It was analysed the nature of formation crowdsourcing phenomenon. Distinctions outsourcing and crowdsourcing were considered, the main of which is the employment process crowdsourcing wide range of people, unbounded by one organization, on the basis of a public offer. In the article it was also discussed the direction of application of crowd-technologies in marketing of enterprises. The authors analyse the process of applying crowd-technology in the marketing of the company. Proposed double direction of application – there were crowdsourcing as a strategy "Crowd is a partner" and crowdmarketing - strategy "Crowd is a consumer". Strategy of crowdmarketing was developed, that implied managing customer communities, customer communications management model in the network and marketing techniques on the Internet. The main result of the crowdmarketing strategy is to get the client as a partner, whose interaction with other users was strengthening managements influence. In modern conditions, the development of Internet technologies takes new and unpredictable forms. One of the phenomena of modernity to solve nonstandard and risky problems in the activities of enterprises has been the use of crowdfunding. They are reflected in many business management processes. The origin of the terms crowd technologies, in particular crowdsourcing, crowdfunding, crowdmarketing, crowdwork, crowd recruiting, translates from the English word "crowd", which means "crowd". These technologies to attract creative, intellectual, financial, labour resources are mass, which allows to reach a significant number of people without territorial, economic, social, corporate and other restrictions
Опис
Ключові слова
краудсорсинг, крауд-технології, крауд-маркетинг, управління співтовариствами, сrowdsourcing, crowd-technology, crowdmarketing, communities management
Бібліографічний опис
Бушовська Л. Б. Розвиток крауд-технології та її застосування у діяльності підприємства / Л. Б. Бушовська // Вісник Хмельницького національного університету. Економічні науки. – 2020. – № 4, т. 1. – С. 58-61.