Аналіз організаційно-економічних аспектів функціонування туристичних підприємств Хмельницької області
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Дата
2025
Назва журналу
Номер ISSN
Назва тому
Видавець
Хмельницький національний університет
Анотація
У статті розглянуто організаційно-економічні особливості функціонування туристичних підприємств Хмельницької
області в умовах сучасних викликів. Здійснено аналіз структури, масштабів та динаміки розвитку туристичної діяльності в
регіоні, виявлено ключові чинники, що впливають на ефективність функціонування підприємств галузі. Особливу увагу
приділено аналізу кількісних і якісних показників, а також стану інфраструктури та кадрового забезпечення. Розкрито основні
проблеми організаційного характеру, пов’язані з адаптацією до нових економічних умов, а також запропоновано напрями
вдосконалення управління туристичною сферою на регіональному рівні. Стаття має практичну цінність для представників
туристичного бізнесу, органів місцевого самоврядування, науковців та здобувачів освіти
The article examines the organizational and economic characteristics of tourism enterprises in the Khmelnytskyi region under current conditions marked by economic instability, geopolitical challenges, and transformation of consumer demand. The study provides a comprehensive analysis of the structure, scale, and dynamics of tourism development in the region over recent years. Using statistical data and regional reports, the authors identify key trends in tourism flows, business activities, and investment attractiveness. Special attention is paid to the assessment of both quantitative and qualitative indicators that determine the efficiency of tourism enterprises, including financial performance, employment rates, service quality, and customer satisfaction. The condition of tourism-related infrastructure—such as transport accessibility, accommodation facilities, and information centers—is analyzed in detail, along with an overview of the available human capital and professional training programs for industry personnel. The article highlights the main organizational and managerial problems encountered by tourism businesses, especially those arising from the need to adapt to new economic realities, digitalization, and growing competition. Challenges such as outdated management practices, insufficient marketing strategies, and limited support from local authorities are thoroughly discussed. Based on this analysis, the authors propose practical recommendations to enhance the strategic management of tourism enterprises and improve coordination between stakeholders at the regional level. The study’s findings have significant implications for policymakers, business owners, and academic researchers. It contributes to the development of more effective regional tourism policies and offers a roadmap for strengthening the competitiveness and resilience of the tourism industry in Khmelnytskyi region. The article may also serve as a valuable educational resource for students and educators specializing in tourism, economics, and regional planning.
The article examines the organizational and economic characteristics of tourism enterprises in the Khmelnytskyi region under current conditions marked by economic instability, geopolitical challenges, and transformation of consumer demand. The study provides a comprehensive analysis of the structure, scale, and dynamics of tourism development in the region over recent years. Using statistical data and regional reports, the authors identify key trends in tourism flows, business activities, and investment attractiveness. Special attention is paid to the assessment of both quantitative and qualitative indicators that determine the efficiency of tourism enterprises, including financial performance, employment rates, service quality, and customer satisfaction. The condition of tourism-related infrastructure—such as transport accessibility, accommodation facilities, and information centers—is analyzed in detail, along with an overview of the available human capital and professional training programs for industry personnel. The article highlights the main organizational and managerial problems encountered by tourism businesses, especially those arising from the need to adapt to new economic realities, digitalization, and growing competition. Challenges such as outdated management practices, insufficient marketing strategies, and limited support from local authorities are thoroughly discussed. Based on this analysis, the authors propose practical recommendations to enhance the strategic management of tourism enterprises and improve coordination between stakeholders at the regional level. The study’s findings have significant implications for policymakers, business owners, and academic researchers. It contributes to the development of more effective regional tourism policies and offers a roadmap for strengthening the competitiveness and resilience of the tourism industry in Khmelnytskyi region. The article may also serve as a valuable educational resource for students and educators specializing in tourism, economics, and regional planning.
Опис
Ключові слова
туристичне підприємство, організаційно-економічний механізм, економічні показники, Хмельницька область, туристична інфраструктура, регіональний розвиток, туристичний потенціал, tourism enterprises, Khmelnytskyi region, tourism infrastructure, economic indicators, regional development, tourism potential, tourism managemen
Бібліографічний опис
Журба І. Аналіз організаційно-економічних аспектів функціонування туристичних підприємств Хмельницької області / І. Журба, Ю. Цвігун // // Herald of Khmelnytskyi National University. Economic Sciences. – 2025. – Vol. 342, No. 3(2). – P. 294-300.