Ціна ефективності комерційної діяльності торговельного підприємства
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Файли
Дата
2018
Автори
Дражниця, С.А.
Drazhnytsya, S.
Назва журналу
Номер ISSN
Назва тому
Видавець
Хмельницький національний університет
Анотація
На основі критичного аналізу таких економічних понять, як «ціна», «вартість», «ефект», «ефективність»,
«комерційна діяльність», автор визначає поняття «ціна ефективності комерційної діяльності торговельного підприємства».
Трактування даного поняття супроводжується авторським визначенням кола факторів, що впливають та визначають цей
показник. З метою оптимізації ціни ефективності комерційної діяльності торговельного підприємства автор пропонує
конкретні практичні заходи.
The purpose of this study is to determine the essence of the category «the price of the efficiency of commercial activities of a trading enterprise», the definition of the range of factors on which this category depends and the formation of practical recommendations for optimizing a certain indicator at domestic enterprises of the trade and intermediary industry. On the basis of a critical analysis of such economic concepts as «price», «cost», «effect», «efficiency», «commercial activity», the author defines the concept of «the cost of the commercial activity of a commercial enterprise» as a ratio between the size of trade, as the total effect of commercial activity, and total costs for the creation and use of funds involved in the commercial process, its organization and implementation. The interpretation of this concept is accompanied by the author's definition of the range of factors that influence and determine this indicator. Such factors are the level of organization and automation of the company's commercial activities, the level of financial security, the qualifications of the staff, the breadth and quality of the commercial service, etc. Thus, the price of the commercial activity of a trading enterprise is an important economic indicator that reflects the quality of the performance of commercial activity by a particular trading enterprise. In order to optimize the price of the commercial activity of the trade enterprise, the author suggests that in case of shortage of current assets the domestic retailers apply a rational economy policy or change the business model of their enterprise somewhat, orienting it to expand and use advanced methods and means of trade, logistics and communication support. In extremely difficult situations, it is advisable for trade enterprises to use these measures in parallel.
The purpose of this study is to determine the essence of the category «the price of the efficiency of commercial activities of a trading enterprise», the definition of the range of factors on which this category depends and the formation of practical recommendations for optimizing a certain indicator at domestic enterprises of the trade and intermediary industry. On the basis of a critical analysis of such economic concepts as «price», «cost», «effect», «efficiency», «commercial activity», the author defines the concept of «the cost of the commercial activity of a commercial enterprise» as a ratio between the size of trade, as the total effect of commercial activity, and total costs for the creation and use of funds involved in the commercial process, its organization and implementation. The interpretation of this concept is accompanied by the author's definition of the range of factors that influence and determine this indicator. Such factors are the level of organization and automation of the company's commercial activities, the level of financial security, the qualifications of the staff, the breadth and quality of the commercial service, etc. Thus, the price of the commercial activity of a trading enterprise is an important economic indicator that reflects the quality of the performance of commercial activity by a particular trading enterprise. In order to optimize the price of the commercial activity of the trade enterprise, the author suggests that in case of shortage of current assets the domestic retailers apply a rational economy policy or change the business model of their enterprise somewhat, orienting it to expand and use advanced methods and means of trade, logistics and communication support. In extremely difficult situations, it is advisable for trade enterprises to use these measures in parallel.
Опис
Ключові слова
ефект, ефективність, комерційна діяльність, ціна ефективності, effect, efficiency, commercial activity, price efficiency
Бібліографічний опис
Дражниця, С.А. Ціна ефективності комерційної діяльності торговельного підприємства [Текст] / С. А. Дражниця // Вісник Хмельницького національного університету. Економічні науки. – 2018. – № 3, т. 2. – С. 220-223.