Аналіз методів ціноутворення та перспектив їх застосування
Вантажиться...
Файли
Дата
2018
Автори
Савченко, О.В.
Марцінко, Д.В.
Savchenko, O.
Marcinko, D.
Назва журналу
Номер ISSN
Назва тому
Видавець
Хмельницький національний університет
Анотація
В статті розглянуто дві основні групи методів ціноутворення із їх позитивними та негативними сторонами.
Висвітлені особливості застосування витратних та ціннісних методів встановлення ціни в умовах планової та ринкової
економіки. Представлено характерні підходи до ціноутворення в Україні з точки зору історичного підходу.
The article deals with two main groups of pricing methods. The characteristic approaches to pricing in Ukraine are presented. The essence of value-based pricing as the basic approach is revealed. The preconditions of formation and specificity of the application of this using this method in Ukraine practice are shown. The main types of value-based price formation are presented. The brief description of pricing was made by presenting the main drawbacks and advantages of their use. Referred to well-known cases in which it is appropriate to apply specific pricing methods. The peculiarities of the using value-based methods of pricing in the conditions of an administrative and market economy are presented. The essences of these methods are described as a transitional stage in understanding of the basic priorities of functioning of Ukrainian enterprises. The main advantage of value-based price formation is that it allows to receive higher profit, not because of the maximum possible production volumes increasing, but also by achieving the well-judged for enterprise the "value / costs" ratio. It was determined that the positive and negative aspects of these methods lead to the necessity of creating a pricing system which, on the one hand, takes into account the size of expenses, would be based on an adequate calculation to protect enterprises from risks, and on the other - took into account the needs of consumers and market requirements.
The article deals with two main groups of pricing methods. The characteristic approaches to pricing in Ukraine are presented. The essence of value-based pricing as the basic approach is revealed. The preconditions of formation and specificity of the application of this using this method in Ukraine practice are shown. The main types of value-based price formation are presented. The brief description of pricing was made by presenting the main drawbacks and advantages of their use. Referred to well-known cases in which it is appropriate to apply specific pricing methods. The peculiarities of the using value-based methods of pricing in the conditions of an administrative and market economy are presented. The essences of these methods are described as a transitional stage in understanding of the basic priorities of functioning of Ukrainian enterprises. The main advantage of value-based price formation is that it allows to receive higher profit, not because of the maximum possible production volumes increasing, but also by achieving the well-judged for enterprise the "value / costs" ratio. It was determined that the positive and negative aspects of these methods lead to the necessity of creating a pricing system which, on the one hand, takes into account the size of expenses, would be based on an adequate calculation to protect enterprises from risks, and on the other - took into account the needs of consumers and market requirements.
Опис
Ключові слова
ціна, методи ціноутворення, витратні методи ціноутворення, ринкові методи ціноутворення, price, pricing methods, cost pricing methods, market pricing methods
Бібліографічний опис
Савченко, О.В. Аналіз методів ціноутворення та перспектив їх застосування [Текст] / О. В. Савченко, Д. В. Марцінко // Вісник Хмельницького національного університету. Економічні науки. – 2018. – № 4. – С. 304-308.