Theoretical aspect of marketing research of the market and its elements

Скорочена інформація про документ
dc.contributor.authorMatviiets, Olha
dc.contributor.authorKorpan, Diana
dc.date.accessioned2021-12-02T16:05:12Z
dc.date.available2021-12-02T16:05:12Z
dc.date.issued2021
dc.descriptionDOI: 10.38188/2534-9228.21.3.05uk_UA
dc.description.abstractThe article is devoted to the qualitative assessment of marketing research. The essence and role of theoretical features of market research are revealed. The main components of market research are identified. The objective necessity and significance of marketing research and its structural elements in providing competitive advantages to enterprises are analyzed. The work deepens the understanding of the content of the concept of market research, improved the principles of their conduct and the subjective component. The concept and basic provisions of introduction of the effective mechanism of marketing researches of the market, its structural elements which are analyzed in the course of research of demand for the goods are proved. It is proved that market research can be defined as the systematic collection, accounting and analysis of data on marketing and marketing issues in order to improve the quality of decision-making and control procedures in the marketing environment. It is established that currently market research of the market and its structural elements is the basis of successful business. It is recommended to conduct market research to ensure stable and efficient operation of domestic enterprises of various forms of ownership and management.uk_UA
dc.identifier.citationMatviiets O. Theoretical aspect of marketing research of the market and its elements / O. Matviiets, D. Korpan // VUZF Review. – 2021. - Vol. 6, No. 3. - P. 37-44.uk_UA
dc.identifier.issn2534-9228
dc.identifier.urihttps://elar.khmnu.edu.ua/handle/123456789/10852
dc.language.isoenuk_UA
dc.publisherVUZF reviewuk_UA
dc.subjectmarketinguk_UA
dc.subjectmarketing researchuk_UA
dc.subjectmarketuk_UA
dc.subjectmarket analysisuk_UA
dc.subjectmarket elementsuk_UA
dc.titleTheoretical aspect of marketing research of the market and its elementsuk_UA
dc.typeСтаттяuk_UA
Файли
Контейнер файлів
Зараз показуємо 1 - 1 з 1
Ескіз
Назва:
VUZF Review Корпан 2021.pdf
Розмір:
277.27 KB
Формат:
Adobe Portable Document Format
Опис:
Завантажити
Ліцензійна угода
Зараз показуємо 1 - 1 з 1
Назва:
license.txt
Розмір:
4.26 KB
Формат:
Item-specific license agreed upon to submission
Опис:
Завантажити
Зібрання
Кафедра міжнародних економічних відносин