Дослідження асортименту сучасного домашнього жіночого одягу за даними інтернет-магазинів
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Файли
Дата
2018
Автори
Дітковська, О.А.
Ditkovska, О.А.
Назва журналу
Номер ISSN
Назва тому
Видавець
Хмельницький національний університет
Анотація
Розглянуто питання упорядкування сучасного асортименту одягу підгрупи домашнього жіночого одягу
за даними ряду інтернет-магазинів. Для відтворення структури асортиментної матриці інтернет-магазинів
одягу, сформовано товарний класифікатор за чотирма рівнями. Встановлено найбільш поширені класи товарів в
інтернет-магазинах одягу, а також визначено найбільш характерні види одягу у товарній групі "Домашній
жіночий одяг". За результатами дослідження розроблена систематизація асортименту виробів домашнього
жіночого одягу за п'ятьма ознаками.
It has been found out that the issues of designing or optimizing the range of home clothing are not well-investigated by scientists, and therefore such studies are actual. The purpose of the work was to study and analyze the assortment of modern women's home clothing on the basis of data of online stores. For research, sixty online clothing stores have been selected. To recreate the structure of the assortment matrix of the studied online stores, is formed the classification of products on four levels. The study allowed the establishment of the main categories of goods that these stores usually identify, as well as identify the most typical types of clothing in the " Women's Home Clothing" product group. It has been established that six categories of products represent domestic women's home clothing in 67.3% of online stores. These are kinds of products such as bathrobes, capes, night shirts, peignoir, combinations, pyjamas, home dresses, tunics, sundresses, kits for home and sleep, as well as pants, capri pants, leggings, breeches or shorts. Another 3 categories of products, namely: velour suits for home and recreation, T-shirts, and socks, determine the range of home-made clothing in 87% of online stores. Also, the most characteristic filters for sorting and quickly choosing shoulder clothes are defined: clothing size, price, brand and main color, which are distributed in 46% of stores. The article proposes for the first time the systematization of women's clothing for home and recreation. Homemade women's clothing is classified by five signs. Clothes can be festive (for reception of guests) as well on a each day. By the main purpose, it is possible to allocate home-made clothes for rest (for nature, clothes for the beach), for work (for example, on a private plot), for sleeping (sets, pajamas, night shirts, t-shirts, etc.), for sports, for home (clothes for a bath and sauna, bathrobes, aprons, etc.) and clothing for romance (erotic linen, pajamas, body, stockings, etc.). To systematization entered the clothes subclasses included the top dressing-blouse range, underwear, hosiery and gloves. The assortment is presented in the form of product categories that are highlighted in most online clothing stores. In general, home-made clothes are all-season, so depending on the fabrics from which it is made, it is proposed to select clothing warm and easy. The obtained information is valuable for planning the assortment of home clothing at sewing enterprises, as well as to improve as well as to optimize the marketing policy of the enterprise through Internet technologies.
It has been found out that the issues of designing or optimizing the range of home clothing are not well-investigated by scientists, and therefore such studies are actual. The purpose of the work was to study and analyze the assortment of modern women's home clothing on the basis of data of online stores. For research, sixty online clothing stores have been selected. To recreate the structure of the assortment matrix of the studied online stores, is formed the classification of products on four levels. The study allowed the establishment of the main categories of goods that these stores usually identify, as well as identify the most typical types of clothing in the " Women's Home Clothing" product group. It has been established that six categories of products represent domestic women's home clothing in 67.3% of online stores. These are kinds of products such as bathrobes, capes, night shirts, peignoir, combinations, pyjamas, home dresses, tunics, sundresses, kits for home and sleep, as well as pants, capri pants, leggings, breeches or shorts. Another 3 categories of products, namely: velour suits for home and recreation, T-shirts, and socks, determine the range of home-made clothing in 87% of online stores. Also, the most characteristic filters for sorting and quickly choosing shoulder clothes are defined: clothing size, price, brand and main color, which are distributed in 46% of stores. The article proposes for the first time the systematization of women's clothing for home and recreation. Homemade women's clothing is classified by five signs. Clothes can be festive (for reception of guests) as well on a each day. By the main purpose, it is possible to allocate home-made clothes for rest (for nature, clothes for the beach), for work (for example, on a private plot), for sleeping (sets, pajamas, night shirts, t-shirts, etc.), for sports, for home (clothes for a bath and sauna, bathrobes, aprons, etc.) and clothing for romance (erotic linen, pajamas, body, stockings, etc.). To systematization entered the clothes subclasses included the top dressing-blouse range, underwear, hosiery and gloves. The assortment is presented in the form of product categories that are highlighted in most online clothing stores. In general, home-made clothes are all-season, so depending on the fabrics from which it is made, it is proposed to select clothing warm and easy. The obtained information is valuable for planning the assortment of home clothing at sewing enterprises, as well as to improve as well as to optimize the marketing policy of the enterprise through Internet technologies.
Опис
Ключові слова
домашній одяг, одяг для сну і відпочинку, інтернет-магазини, товарна група, асортимент одягу, систематизація домашнього жіночого одягу, home clothes, clothes for sleeping and rest, online shops, goods group, assortment of clothes, systematization of home women's clothing
Бібліографічний опис
Дітковська, О.А. Дослідження асортименту сучасного домашнього жіночого одягу за даними інтернет-магазинів [Текст] / О. А. Дітковська // Вісник Хмельницького національного університету. Технічні науки. – 2018. – № 5. – С. 251-256.