Маркетингові дослідження в системі управління якістю продукції
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Дата
2016
Автори
Тельнов, А.С.
Решміділова, С.Л.
Довгань, Ю.В.
Tel'nov, A.S.
Reshmidilova, S.L.
Dovgan', Y.V.
Назва журналу
Номер ISSN
Назва тому
Видавець
Хмельницький національний університет
Анотація
Обґрунтовано роль маркетингових досліджень та їх значення в системі управління якістю продукції. Розглянуто
сучасні методики проведення маркетингових досліджень в управлінні якістю продукції. Аргументовано необхідність
стандартизації маркетингових досліджень та проаналізовані міжнародні стандарти, які використовуються в управлінні
якістю.
Grounded role of marketing researches and their value in control system by quality products. Grounded development of processes of globalization and certainly necessity of lead through of marketing researches in these terms. In the articles certain characteristic signs of globalization. Author determination of marketing researches, which takes into account the role of marketing researches in determination of necessities and expectations of users, is presented. The general method of lead through of marketing researches, which foresees the presence of two linked parts is described: research of external environment, which is not subject adjusting of enterprise a leader and analysis of internal constituents of enterprise, which are under control a managerial staff and represent ability of enterprise in good time to react on changing in an environment. The modern methods of lead through of marketing researches are considered in the quality management of products. Argued necessity of standardization of marketing researches and international standards which are used in a quality management are analysed. A conclusion is done, that application of marketing instruments at forming of control system by quality products has a confessedly value in a modern economy, as ignoring of marketing factors results in growth of risks and origin of proximate and indirect damages.
Grounded role of marketing researches and their value in control system by quality products. Grounded development of processes of globalization and certainly necessity of lead through of marketing researches in these terms. In the articles certain characteristic signs of globalization. Author determination of marketing researches, which takes into account the role of marketing researches in determination of necessities and expectations of users, is presented. The general method of lead through of marketing researches, which foresees the presence of two linked parts is described: research of external environment, which is not subject adjusting of enterprise a leader and analysis of internal constituents of enterprise, which are under control a managerial staff and represent ability of enterprise in good time to react on changing in an environment. The modern methods of lead through of marketing researches are considered in the quality management of products. Argued necessity of standardization of marketing researches and international standards which are used in a quality management are analysed. A conclusion is done, that application of marketing instruments at forming of control system by quality products has a confessedly value in a modern economy, as ignoring of marketing factors results in growth of risks and origin of proximate and indirect damages.
Опис
Ключові слова
маркетинг, управління якістю, маркетингові дослідження, стандартизація,, міжнародні стандарти, marketing, quality management, marketing researches, standardization, international standards
Бібліографічний опис
Тельнов, А.С. Маркетингові дослідження в системі управління якістю продукції [Текст] / А. С. Тельнов, С. Л. Решмеділова, Ю. В. Довгань // Вісник Хмельницького національного університету. Економічні науки. – 2016. – № 5, т. 1. – С. 181-184.