Використання маркетингових інструментів в управлінні сільськогосподарським підприємством
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Дата
2016
Автори
Бойко, Р.В.
Boiko, R.V.
Назва журналу
Номер ISSN
Назва тому
Видавець
Хмельницький національний університет
Анотація
В статті висвітлено основні проблеми використання маркетингових інструментів в управлінні на підприємстві.
Проведене маркетингове дослідження шляхом опитування конкурентів досліджуваного підприємства. Ґрунтуючись на
результатах проведеного маркетингового дослідження, запропоновані шляхи вдосконалення маркетингового управління на
підприємстві.
The article highlights the basic problems using marketing tools in the management of the one of Ukrainians company. Is noted the key role of marketing in the organization of the company any field. Made emphasis on the fact that the efficiency of agricultural enterprises in the market depends on the results of quality management. The article noted that the product quality as one of the most important means of competition , winning and retaining market positions , so you should pay special attention to providing high quality products , establishing control at all stages of the production process. The attention to the fact that today the competition is very strong in almost every sector of the economy of Ukraine. No exception is the agricultural sector in general and business in particular studied The Khmelnytsky oblast is almost 4% of all agricultural land in Ukraine. A study by market research surveys of competitors of the investigated companies. It is proved that the use of marketing management quality system allows businesses to significantly improve the efficiency of its operations , to provide customers products and services that meet their needs. Therefore, the proposed recommendations for improving the marketing management of product quality test will allow the company to be competitive and to expand their opportunities in the agricultural market.
The article highlights the basic problems using marketing tools in the management of the one of Ukrainians company. Is noted the key role of marketing in the organization of the company any field. Made emphasis on the fact that the efficiency of agricultural enterprises in the market depends on the results of quality management. The article noted that the product quality as one of the most important means of competition , winning and retaining market positions , so you should pay special attention to providing high quality products , establishing control at all stages of the production process. The attention to the fact that today the competition is very strong in almost every sector of the economy of Ukraine. No exception is the agricultural sector in general and business in particular studied The Khmelnytsky oblast is almost 4% of all agricultural land in Ukraine. A study by market research surveys of competitors of the investigated companies. It is proved that the use of marketing management quality system allows businesses to significantly improve the efficiency of its operations , to provide customers products and services that meet their needs. Therefore, the proposed recommendations for improving the marketing management of product quality test will allow the company to be competitive and to expand their opportunities in the agricultural market.
Опис
Ключові слова
маркетинг, маркетингова діяльність, якість, управління, marketing, marketing activity quality, management
Бібліографічний опис
Бойко, Р.В. Використання маркетингових інструментів в управлінні сільськогосподарським підприємством [Текст] / Р. В. Бойко // Вісник Хмельницького національного університету. Економічні науки. – 2016. – № 5, т. 1. – С. 35-39.