Управління корпоративною культурою організації на стратегічних засадах

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dc.contributor.authorЧернушкіна, О.О.
dc.contributor.authorДанилюк, Я.Ю.
dc.contributor.authorChernushkina, О.О.
dc.contributor.authorDanilyuk, Y.Y.
dc.date.accessioned2017-11-30T15:41:32Z
dc.date.available2017-11-30T15:41:32Z
dc.date.issued2017
dc.description.abstractНаголошено на необхідності використання стратегічних підходів до управління корпоративною культурою підприємства. Охарактеризовано процес розроблення стратегії корпоративної культури з позицій управління .uk_UA
dc.description.abstractCorporate culture is a factor in improving the competitiveness of the organization, efficiency of production of goods or services. Corporate culture sets the directions of the organization development, determines the conditions of decision-making at every level of its hierarchy, the possibility of using corporate resources, responsibility. The vitality of the corporate culture, its manifestations depend on the development of formal institutions of organization management as a whole. In turn, these institutions will only meet civilized standards of management of organizations, when they function in accordance with their value orientations. The aim of the study is to reveal the features of corporate culture, identify the impact of rationale and implementation of the corporate culture strategy on effective activities of the enterprise, as well as to formulate the proposals to optimize the corporate culture in order to increase an effective activity. Corporate culture as a complex phenomenon requires a versatile research, detailed analysis of approaches to its study, consideration of different perspectives of scientists who try to categorize and organize knowledge about this phenomenon. The choice of the organization's strategy is largely determined by the specificity of its corporate culture. Developing the management strategies of corporate culture is an integral component of strategic management of the personnel. Their goal is to focus employees on the effective implementation of the strategy of the organization development. Strategy development of a new corporate culture must include a complete cycle of its elements starting with the organization's vision and ending with standards of employees’ behaviour, as well as cover all three levels of the corporate culture. The process of developing corporate culture management strategy includes two stages: formulation and implementation. The stage of corporate culture formation includes the phase of developing the concept related to its further image, analytical phase and the phase of choosing the optimal strategy of corporate culture. Implementation stage - are the stages of strategic planning of corporate culture, in fact the implementation of corporate culture, controlling of corporate culture strategies and evaluation of the changes made in the culture of organization, their impact on the state and development of the company. Success of the company functioning depends on its flexibility and ability to meet the challenges from the environment, its corporate culture must include elements that encourage; on the one hand, the initiative of workers, and on the other - team cohesion, commitment and enthusiasm in achieving goals.uk_UA
dc.identifier.citationЧернушкіна, О.О. Управління корпоративною культурою організації на стратегічних засадах [Текст] / О. О. Чернушкіна, Я. Ю. Данилюк // Вісник Хмельницького національного університету. Економічні науки. – 2017. – № 3, т. 1. – С. 38-43.uk_UA
dc.identifier.urihttps://elar.khmnu.edu.ua/handle/123456789/5680
dc.language.isoukuk_UA
dc.publisherХмельницький національний університетuk_UA
dc.subjectstrategyuk_UA
dc.subjectmanagementuk_UA
dc.subjectcorporate cultureuk_UA
dc.subjectстратегіяuk_UA
dc.subjectуправлінняuk_UA
dc.subjectкорпоративна культура .uk_UA
dc.subject.udc304.442uk_UA
dc.titleУправління корпоративною культурою організації на стратегічних засадахuk_UA
dc.title.alternativeManagement of the corporate culture of organization on strategic foundationsuk_UA
dc.typeСтаттяuk_UA
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Вісник ХНУ. Економічні науки - 2017 рік