CRM systems as a tool for effective interaction with consumers in the conditions of competitive changes in target markets
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Дата
2025
Назва журналу
Номер ISSN
Назва тому
Видавець
Хмельницький національний університет
Анотація
The article substantiates the need to use CRM systems as a tool for effective interaction with consumers in the context of
competitive changes in target markets. The need to choose a CRM system by domestic companies for effective business development
and increasing consumer loyalty is argued. The advantages and disadvantages of implementing CRM systems at enterprises are
substantiated. The phasing of using CRM systems at domestic enterprises is proposed. The types of CRM systems that are proposed
for implementation at enterprises are characterized. The need to use CRM systems that meet the goals and objectives of enterprise
development, use the latest information technologies in order to achieve effective interaction with consumers and take into account
competitive changes in target markets is substantiated
Опис
Ключові слова
CRM systems, competitive changes, target markets, consumers, marketing activities
Бібліографічний опис
Reshmidilova S. CRM systems as a tool for effective interaction with consumers in the conditions of competitive changes in target markets / S. Reshmidilova, D. Bondarenko // Herald of Khmelnytskyi National University. Economic Sciences. – 2025. – Vol. 342, No. 3(2). – P. 383-388.