Маркетингові технології: сутність та мета використання
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Файли
Дата
2019
Автори
Рзаєв, Г.І.
Дубік, І.Г.
Rzaev, H.
Dubik, I.
Назва журналу
Номер ISSN
Назва тому
Видавець
Хмельницький національний університет
Анотація
В статті доведено доцільність використання та розвитку маркетингових технологій. Розглянуто сутність маркетингових
технологій за ознаками їх формування. Визначено основні характеристики маркетингових технологій. Обґрунтовано мету
використання маркетингових технологій. Визначено результат використання маркетингових технологій за сучасних умов.
The article demonstrates the feasibility of using and developing marketing technologies. The purpose of the article is to investigate the essence of marketing technologies, to substantiate their features and the purpose of use in modern conditions. The essence of marketing technologies on the basis of their formation is presented. The main characteristics of marketing technologies are defined. The features of the formation of theoretical approaches are outlined. The methods aimed at successful activity of the firm in the market are presented. Considered as a system of scientific knowledge. The model of marketing activity is defined. The set of measures that provide the solution to the set tasks is studied. The complex of social and administrative processes is depicted. The set of management procedures is presented. The set of certain processes and their stages are determined. The sequence of operations, techniques and actions is justified. The purpose of using marketing technologies is substantiated. The importance of contributing to improving the competitive status of the country is emphasized. Proven opportunity to work and provide sales in the target segment. Emphasized on achieving marketing goals. The opportunity to compete successfully with other companies is emphasized. Contribute to increase the profitability of the firm. They require the application and development of modern scientific methods. The result of using marketing technologies is determined. Possible results of development of marketing technologies are considered. Help increase the efficiency of the enterprise. Contribute to increasing the level of competitiveness of the enterprise. Ensure the effectiveness of marketing management. Ensure the improvement of the performance of the enterprise as a whole.
The article demonstrates the feasibility of using and developing marketing technologies. The purpose of the article is to investigate the essence of marketing technologies, to substantiate their features and the purpose of use in modern conditions. The essence of marketing technologies on the basis of their formation is presented. The main characteristics of marketing technologies are defined. The features of the formation of theoretical approaches are outlined. The methods aimed at successful activity of the firm in the market are presented. Considered as a system of scientific knowledge. The model of marketing activity is defined. The set of measures that provide the solution to the set tasks is studied. The complex of social and administrative processes is depicted. The set of management procedures is presented. The set of certain processes and their stages are determined. The sequence of operations, techniques and actions is justified. The purpose of using marketing technologies is substantiated. The importance of contributing to improving the competitive status of the country is emphasized. Proven opportunity to work and provide sales in the target segment. Emphasized on achieving marketing goals. The opportunity to compete successfully with other companies is emphasized. Contribute to increase the profitability of the firm. They require the application and development of modern scientific methods. The result of using marketing technologies is determined. Possible results of development of marketing technologies are considered. Help increase the efficiency of the enterprise. Contribute to increasing the level of competitiveness of the enterprise. Ensure the effectiveness of marketing management. Ensure the improvement of the performance of the enterprise as a whole.
Опис
Ключові слова
маркетингові технології, розвиток ринку, цільовий сегмент, конкурентоспроможність продукції, суб’єкти маркетингу, управлінські процедури, marketing technologies, market development, target segment, product competitiveness, subjects of marketing, management procedures
Бібліографічний опис
Рзаєв, Г.І. Маркетингові технології: сутність та мета використання [Текст] / Г. І. Рзаєв, І. Г. Дубік // Вісник Хмельницького національного університету. Економічні науки. – 2019. – №5. – С. 188-190.