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Перегляд Кафедра маркетингу за Автор "Bobrovnyk, V."
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Документ A forecast model of energy security level in the system of managing energy efficiency at enterprises(2020) Voynarenko, M.; Mykoliuk, O.; Bobrovnyk, V.; Greguš, M.; Svistunov, O.Abstract .he paper emphasizes the importance of managing an energy-efficient development of enterprises by designing a forecast model of energy security level in the system of enterprise management. The paper aims to forecast likely scenarios for enhancing energy security, identify major priorities and discover new ways to ensure energy efficiency at enterprises. The paper employs the following research methods: synthesis and analysis – to identify the essence and value of scenario modelling; theoretical generalization – to determine the main components of energy security at enterprises; classification – to study the impact of each component of energy security at enterprises on the choice of optimal scenario development; logical generalization – to justify the relevance, aim and objectives of the research; the method of rising from the abstract to the concrete – to develop and substantiate forecast trends in the changes of energy security level. Results: weight coefficients of energy security components based on scenarios have been formed; an algorithm for forecasting energy security level at enterprises based on scenarios has been built; forecast trends in the changes of energy security level have been determined; forecast trend models of energy security level at enterprises based on the proposed scenarios have been designed.Документ Factorial model of the strategy of increasing the level of energy security of enterprises in terms of resource-saving(2021) Voynarenko, M.; Mykoliuk, O.; Kucherova, H.; Bobrovnyk, V.The strategy of increasing the energy security of enterprises, and also the factors of influence on their production relations, socio-economic development and functioning in a crisis are studied. It is proved that the scarcity of energy resources requires an assessment of the factors influencing energy security and taking them into account in the formation of business strategies. The concept of energy security was further developed through the prism of a factor model of strategy implementation taking into account energy saving policy. In the course of the research the methods of critical analysis, structuralization, factorial, generalization, scenario, matrix, impulse process was used. The scientific result concerns a substantiated strategy to increase the level of energy security of enterprises based on the structuring of the factor environment and the built factor model that takes into account formal and informal aspects. The practical value of the study consists in substantiated strategic measures, the implementation of which ensures the maximum possible growth of energy security of enterprises, in particular: investment in energy efficiency, energy efficiency of enterprises, development of eco-consciousness of staff, which allows to justify a stable and prone system of energy security of the state to growth.Документ Modelling the Level of Energy Security at Enterprises in the Context of Environmentalization of Their Innovative Development(2020) Mykoliuk, O.; Bobrovnyk, V.; Fostolovych, V.; Kucherova, H.; Prylepa, N.The paper justifies the need to promote the environmentalization of production that will create innovative opportunities for the economy. It highlights the issue of preventing climate through ensuring energy security. It shows that the level of energy security should be modelled based on the scenario method since it can analyze the priority of components of the integrated indicator of energy security. It suggests the classification system of components of energy security at enterprises which form a set of indicators subject to quantification (resources and energy, equipment and technologies, organization and management, finances and economics, environment and society). It gives grounds for a reasonable selection of priority criteria of energy security at enterprises. The paper employs the following research methods: graphic methods – to demonstrate the dynamics of levels of energy security at enterprises based on relevant scenarios; analysis – to determine the role of energy security in the system of enterprise functioning; theoretical generalization – to justify the list of scenarios for achieving energy security. The paper suggests introducing an optimal scenario for promoting energy security at enterprises, based on the respective weight coefficients of components of energy security for each of the five possible scenarios determined using expert assessment. The paper presents optimal conditions of functioning of the enterprises under study to achieve the maximum possible level of energy security.