Кафедра маркетингу

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https://elar.khmnu.edu.ua/handle/123456789/570

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Перегляд Кафедра маркетингу за Автор "Bobrovnyk, Valentyna"

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  • Ескіз
    Документ
    Development of renewable energy in the context of energy safety formation of Ukraine
    (2018) Mykoliuk, Oksana; Bobrovnyk, Valentyna
    Analysis of the state and prospects of the development of renewable energy in Ukraine based on the formation of its energy security. The link between politicization and the implementation of policies aimed at using technologies to increase the production of energy from renewable sources has been identified. The problem of replacing natural energy resources with alternative energy sources is investigated. The main ways of forming the energy security of Ukraine are set out. The categories “renewable energy sources”, “alternative sources” are investigated and differences in their values are determined. Monitoring of the proportion of the usage of renewable energy in Ukraine in recent years has been carried out, which indicates its gradual growth. The impact of the use of renewable energy in reducing the energy intensity of the gross domestic product of the country has been proved. The key guidelines of the energy efficiency policy in Ukraine are given and the place of renewable energy sources in its implementation is substantiated
  • Ескіз
    Документ
    Forming the Energy Security Strategy of Modern Industrial Enterprises
    (2019) Oksana, Mykoliuk; Bobrovnyk, Valentyna; Oleksiy, Svistunov
    The article justifies the need and practicality of implementing the strategy, which will coordinate the actions of top management of enterprises in solving the reduction of product energy intensity and the decrease in energy consumption and energy dependence. The article aims to analyze theoretical approaches to forming the energy security strategy of modern industrial enterprises, identify the main stages in strategic management of enterprises’ energy security and clarify which tools should be applied to form such a strategy. The article uses the following research methods: graphical methods – to clearly reflect the process of forming the energy security strategy of modern industrial enterprises; analysis – to specify the role of the energy security strategy in the system of functioning of the enterprise; theoretical generalization – to justify the list of energy security strategies. It is suggested to introduce the energy security strategy of modern industrial enterprises, which is based on the combination of such principles as integrity and systematicity and also takes into account the interrelation between the general strategy for enterprise development, normative and legal regulation of energy supply and energy consumption of the enterprise. The article justifies the need to develop an effective mechanism for increasing the level of energy security based on strategic management to deal with the threats of external and internal origin.