Публікація: Social Media as a Tool for Academic Library Interaction with Users
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Дата
2025
Автори
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Анотація
Objective. The article aims to analyse the possibilities and practices of using social media as a tool for
effective communication between academic libraries and participants in the educational process, and to identify the
ways to increase student engagement with library resources and services through social networks. Methods. The
authors used a comprehensive approach, combining theoretical and empirical research methods, in particular, analysis
of professional literature, content analysis of library pages on social networks, questionnaires and informal surveys of
students. This made it possible to identify trends in the information preferences of young people and the characteristics
of their interaction with the library. Results. The analysis showed that students are open to communicating with the
library through social media, provided that the content is relevant and adapted to their information needs and the
format of modern digital communication. Conclusions. Analysis of the data obtained indicates that successful library
practice should be based on a combination of informational, educational and visual components, as well as a flexible
communication strategy that takes into account analytical data and feedback from users
Опис
Ключові слова
academic libraries, users, communication, social networks, library resources
Бібліографічний опис
Aivazian O. B. Social Media as a Tool for Academic Library Interaction with Users / O. B. Aivazian, S. A. Molchanova // University Library at a New Stage of Social Communications Development. Conference Proceedings. – 2025. – No. 10. – P. 302–313.