Social Media as a Tool for Academic Library Interaction with Users

Aivazian, O.B.; Molchanova, S.A.

Публікація:
Social Media as a Tool for Academic Library Interaction with Users

dc.contributor.author	Aivazian, O.B.
dc.contributor.author	Molchanova, S.A.
dc.date.accessioned	2026-03-27T10:15:13Z
dc.date.available	2026-03-27T10:15:13Z
dc.date.issued	2025
dc.description.abstract	Objective. The article aims to analyse the possibilities and practices of using social media as a tool for effective communication between academic libraries and participants in the educational process, and to identify the ways to increase student engagement with library resources and services through social networks. Methods. The authors used a comprehensive approach, combining theoretical and empirical research methods, in particular, analysis of professional literature, content analysis of library pages on social networks, questionnaires and informal surveys of students. This made it possible to identify trends in the information preferences of young people and the characteristics of their interaction with the library. Results. The analysis showed that students are open to communicating with the library through social media, provided that the content is relevant and adapted to their information needs and the format of modern digital communication. Conclusions. Analysis of the data obtained indicates that successful library practice should be based on a combination of informational, educational and visual components, as well as a flexible communication strategy that takes into account analytical data and feedback from users
dc.identifier.citation	Aivazian O. B. Social Media as a Tool for Academic Library Interaction with Users / O. B. Aivazian, S. A. Molchanova // University Library at a New Stage of Social Communications Development. Conference Proceedings. – 2025. – No. 10. – P. 302–313.
dc.identifier.issn	2707-0476 (Online)
dc.identifier.uri	https://elar.khmnu.edu.ua/handle/123456789/20923
dc.language.iso	en
dc.subject	academic libraries
dc.subject	users
dc.subject	communication
dc.subject	social networks
dc.subject	library resources
dc.subject.udc	027.08:316.472.4
dc.title	Social Media as a Tool for Academic Library Interaction with Users
dc.type	Стаття
dspace.entity.type	Publication