Improvement of the Marketing Policy of the Enterprise (based on the materials of «Litma» LLC, Khmelnytskyi)

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dc.contributor.authorЧамунорва, Тінаше
dc.date.accessioned2026-01-02T20:37:56Z
dc.date.available2026-01-02T20:37:56Z
dc.date.issued2025
dc.description.abstractThe qualification thesis examines the marketing policy of an enterprise as an integrated management subsystem under conditions of increasing competition, digitalization, and transformation of consumer behavior. The first chapter explores the theoretical foundations of enterprise marketing policy, revealing its essence, functions, structure, and evolution in the modern economic environment. The second chapter analyzes the current state of the light industry in Ukraine, identifying key development trends, challenges, and influencing factors. A comprehensive assessment of the activities of «Litma» LLC is conducted, including an analysis of its organizational structure, financial and economic indicators, and the effectiveness of its marketing policy. The third chapter develops practical recommendations for improving the marketing policy of «Litma» LLC, taking into account modern market conditions. The proposed measures focus on strengthening sales policy, digitalizing marketing communications, improving customer interaction, and applying personalization and automation tools. The practical significance of the thesis lies in the possibility of applying the proposed recommendations in the activities of «Litma» LLC.
dc.identifier.citationChamunorwa T. Improvement of the Marketing Policy of the Enterprise (based on the materials of «Litma» LLC, Khmelnytskyi) : кваліфікаційна робота магістра : 075 Маркетинг / T. Chamunorwa ; Хмельниц. нац. ун-т. – Хмельницький, 2025. – 82 с.
dc.identifier.urihttps://elar.khmnu.edu.ua/handle/123456789/20150
dc.language.isoen
dc.publisherХмельницький національний університет
dc.subject075 Маркетинг
dc.subjectmarketing policy
dc.subjectmarketing strategy
dc.subjectcustomer orientation
dc.subjectsales policy
dc.subjectcompetitiveness
dc.subjectmarketing communications
dc.subjectbusiness performance
dc.titleImprovement of the Marketing Policy of the Enterprise (based on the materials of «Litma» LLC, Khmelnytskyi)
dc.typeМагістерські роботи
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