Перспективи та тенденції розвитку вітчизняного рітейлу в період повоєнного часу
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Дата
2024
Назва журналу
Номер ISSN
Назва тому
Видавець
Хмельницький національний університет
Анотація
У даній статті автори конкретизують суть та значення рітейлу для забезпечення належного рівня життя населення та розвитку економіки держави в період війни та у період повоєнного часу. Автори наводять основні фактори та чинники впливу на розвиток рітейлу в Україні.
Також у статті авторами здійснено короткий аналіз стану вітчизняного рітейлу із наведенням основних пріоритетів його розвитку.
На основі проведеного аналізу авторами узагальнено основні перспективи та тенденції розвитку вітчизняного рітейлу в період повоєнного стану.
In this article, the authors specify the essence and importance of retail for ensuring the proper standard of living of the population and the development of the state's economy during the war and in the post-war period. It was determined that the socioeconomic functionality of retail will eliminate the humanitarian crisis in the country, especially in the places of hostilities. The authors cite the main factors and influencing factors on the development of retail in Ukraine. Such factors are military factors (legal regime of martial law, various restrictions), demographic (number and structure of the population), socio-economic (level of employment and shortage of workers, level of income and life of the population, investment climate, relocation of business and the state of the logistics system, problems of a communal nature), as well as legal and legal factors (peculiarities of the legislative and regulatory framework). Also, in the article, the authors made a brief analysis of the state of domestic retail, indicating the main priorities of its development. The negative impact on the functioning of domestic retail was determined by disruptions in energy and fuel supply, problems of a transport and logistics nature, reduction of domestic production (both agricultural and industrial), blocking of borders, etc. Therefore, the main priorities for the development of domestic retail are determined to be its further digitalization, omnichannel and optimization of the product range. Based on the analysis, the authors summarized the main prospects and trends of the development of domestic retail in the post-war period. Such trends determine the expansion of the use of information technologies, self-service technologies, virtual and augmented reality, artificial intelligence and the spread of privet lable in retail.
In this article, the authors specify the essence and importance of retail for ensuring the proper standard of living of the population and the development of the state's economy during the war and in the post-war period. It was determined that the socioeconomic functionality of retail will eliminate the humanitarian crisis in the country, especially in the places of hostilities. The authors cite the main factors and influencing factors on the development of retail in Ukraine. Such factors are military factors (legal regime of martial law, various restrictions), demographic (number and structure of the population), socio-economic (level of employment and shortage of workers, level of income and life of the population, investment climate, relocation of business and the state of the logistics system, problems of a communal nature), as well as legal and legal factors (peculiarities of the legislative and regulatory framework). Also, in the article, the authors made a brief analysis of the state of domestic retail, indicating the main priorities of its development. The negative impact on the functioning of domestic retail was determined by disruptions in energy and fuel supply, problems of a transport and logistics nature, reduction of domestic production (both agricultural and industrial), blocking of borders, etc. Therefore, the main priorities for the development of domestic retail are determined to be its further digitalization, omnichannel and optimization of the product range. Based on the analysis, the authors summarized the main prospects and trends of the development of domestic retail in the post-war period. Such trends determine the expansion of the use of information technologies, self-service technologies, virtual and augmented reality, artificial intelligence and the spread of privet lable in retail.
Опис
Ключові слова
рітейл,, тенденції розвитку, інновації рітейлу, інформаційні технології рітейлу, штучний, retail, development trends, retail innovations, retail information technologies, artificial intelligence in retail
Бібліографічний опис
Дражниця С. Перспективи та тенденції розвитку вітчизняного рітейлу в період повоєнного часу / С. Дражниця, Є. Калінський // Development Service Industry Management. – 2024. – № 2. – P. 22-25.