Political self-advertising
Дата
2015-04
Автори
Лютко, Наталія Віталіївна
Liutko, N.
Назва журналу
Номер ISSN
Назва тому
Видавець
Sp. z o.o. «Nauka i studia»
Анотація
The article deals with multiaspect self-advertising and its functional properties in
politics. The theories attempting to explain the phenomenon of self-advertising, in
particular, the «mirror theory» of Ch. Cooley, the theory of symbolic interactionism of
G. Mead, the theory of social learning of A. Bandura are analyzied. It is determined
thattemporal perspective, true content, based on the sincerity of the author, the
author's reputation, which has the image character, and social and political values on
which the image is based are important self-advertising features.
Опис
Ключові слова
political advertising, self-padvertising,, political communication, reputation
Бібліографічний опис
Liutko N. Political self-advertising / N. Liutko // Nauka i studia. - Przemyśl : Sp. z o.o. «Nauka i studia». – 2015. – Nr. 6 (137). - P. 86-92.