Political self-advertising

dc.contributor.author	Лютко, Наталія Віталіївна
dc.contributor.author	Liutko, N.
dc.date.accessioned	2015-12-09T14:19:58Z
dc.date.available	2015-12-09T14:19:58Z
dc.date.issued	2015-04
dc.description.abstract	The article deals with multiaspect self-advertising and its functional properties in politics. The theories attempting to explain the phenomenon of self-advertising, in particular, the «mirror theory» of Ch. Cooley, the theory of symbolic interactionism of G. Mead, the theory of social learning of A. Bandura are analyzied. It is determined thattemporal perspective, true content, based on the sincerity of the author, the author's reputation, which has the image character, and social and political values on which the image is based are important self-advertising features.	uk_UA
dc.identifier.citation	Liutko N. Political self-advertising / N. Liutko // Nauka i studia. - Przemyśl : Sp. z o.o. «Nauka i studia». – 2015. – Nr. 6 (137). - P. 86-92.	uk_UA
dc.identifier.issn	1561-6894
dc.identifier.uri	https://elar.khmnu.edu.ua/handle/123456789/4281
dc.language.iso	en	uk_UA
dc.publisher	Sp. z o.o. «Nauka i studia»	uk_UA
dc.subject	political advertising	uk_UA
dc.subject	self-padvertising,	uk_UA
dc.subject	political communication	uk_UA
dc.subject	reputation	uk_UA
dc.title	Political self-advertising	uk_UA
dc.type	Стаття	uk_UA

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