Personal Data Protection Policy Impact on the Company Development
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Дата
2022
Автори
Dumanska, Ilona Y.
Guseva, Olga Yu.
Kazarova, Inna O.
Gorodetskyy, Mykhaylo
Melnichuk, Lina V.
Saienko, Volodymyr H.
Назва журналу
Номер ISSN
Назва тому
Видавець
WSEAS TRANSACTIONS on ENVIRONMENT and DEVELOPMENT
Анотація
This research paper deals with identifying the basic prerequisites for the IT companies’
development in terms of tightening requirements for personal data protection. The article aimed at assessing the
impact of personal data protection policy on the company development through the assessment of the efficiency
of the use of intangible assets. The following methods were used in achieving this aim: comparative analysis,
the method of horizontal analysis of company performance, correlation and regression analysis, graphical
analysis, as well as the method of expert survey of the impact of macro-environmental factors on the company
profitability level. It is established that the degree of personal data protection of customers of IT companies
directly affects the financial performance of companies and contributes to the development of IT companies.
The article proves that poorly developed personal data protection system of Ukrainian companies is related to
the regulatory framework of the creation and registration of personal databases. The main world trends in the
development of personal data protection were identified through the study of the provisions of international
policy frameworks as compared to the legislation of Ukraine.
Опис
Ключові слова
Personal Data Protection System, Legal Regulation, International Policy Frameworks, Expert Assessment, Macro-Environmental Factors, Profitability
Бібліографічний опис
Olga Yu. Guseva, Inna O. Kazarova, Ilona Y. Dumanska, Mykhaylo Gorodetskyy, Lina V. Melnichuk, Volodymyr H. Saienko, "Personal Data Protection Policy Impact on the Company Development," WSEAS Transactions on Environment and Development, vol. 18, pp. 232-246, 2022. URL: https://wseas.com/journals/ead/2022/a505107-1418.pdf