Personal Data Protection Policy Impact on the Company Development

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dc.contributor.authorDumanska, Ilona Y.
dc.contributor.authorGuseva, Olga Yu.
dc.contributor.authorKazarova, Inna O.
dc.contributor.authorGorodetskyy, Mykhaylo
dc.contributor.authorMelnichuk, Lina V.
dc.contributor.authorSaienko, Volodymyr H.
dc.date.accessioned2022-11-08T18:50:34Z
dc.date.available2022-11-08T18:50:34Z
dc.date.issued2022
dc.description.abstractThis research paper deals with identifying the basic prerequisites for the IT companies’ development in terms of tightening requirements for personal data protection. The article aimed at assessing the impact of personal data protection policy on the company development through the assessment of the efficiency of the use of intangible assets. The following methods were used in achieving this aim: comparative analysis, the method of horizontal analysis of company performance, correlation and regression analysis, graphical analysis, as well as the method of expert survey of the impact of macro-environmental factors on the company profitability level. It is established that the degree of personal data protection of customers of IT companies directly affects the financial performance of companies and contributes to the development of IT companies. The article proves that poorly developed personal data protection system of Ukrainian companies is related to the regulatory framework of the creation and registration of personal databases. The main world trends in the development of personal data protection were identified through the study of the provisions of international policy frameworks as compared to the legislation of Ukraine.uk_UA
dc.identifier.citationOlga Yu. Guseva, Inna O. Kazarova, Ilona Y. Dumanska, Mykhaylo Gorodetskyy, Lina V. Melnichuk, Volodymyr H. Saienko, "Personal Data Protection Policy Impact on the Company Development," WSEAS Transactions on Environment and Development, vol. 18, pp. 232-246, 2022. URL: https://wseas.com/journals/ead/2022/a505107-1418.pdfuk_UA
dc.identifier.urihttps://elar.khmnu.edu.ua/handle/123456789/12535
dc.language.isoenuk_UA
dc.publisherWSEAS TRANSACTIONS on ENVIRONMENT and DEVELOPMENTuk_UA
dc.subjectPersonal Data Protection Systemuk_UA
dc.subjectLegal Regulationuk_UA
dc.subjectInternational Policy Frameworksuk_UA
dc.subjectExpert Assessmentuk_UA
dc.subjectMacro-Environmental Factorsuk_UA
dc.subjectProfitabilityuk_UA
dc.titlePersonal Data Protection Policy Impact on the Company Developmentuk_UA
dc.typeСтаттяuk_UA
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Кафедра міжнародних економічних відносин