Конкурентоспроможність потенціалу підприємства
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Дата
2015
Автори
Сачинська, Л.В.
Sachynska, L.V.
Назва журналу
Номер ISSN
Назва тому
Видавець
Хмельницький національний університет
Анотація
В статті досліджено основні підходи до визначення потенціалу підприємства, уточнене поняття
конкурентоспроможності потенціалу підприємства, охарактеризовано її рівні, наведено етапи процесу оцінки
конкурентоспроможності потенціалу підприємства.
Modern economic development demonstrates the need for new theoretical approaches applied tools that enable efficient overcome the difficult socio-economic systems at different levels of economic uncertainty dynamic market environment and enable timely adapt to it. To ensure the effective functioning and competitiveness of enterprises and other entities need to develop highquality logistical, structural - functional, social, labour and other elements of the building. This causes leaders to draw attention to businesses effective management of technological and organizational changes, and especially the algorithms and their potential use of socio-economic opportunities. The article aims to clarify the concept of competitive potential of the company, opening the main stages of the evaluation process competitive capacity of enterprises cite description of levels of competitiveness. Presenting main material. An important characteristic of competitive capacity is the ability to adapt to external changes. Rapid adaptation capacity should be provided based on complex intellectual, technical, technological, organizational and economic characteristics that determine the success of the enterprise market. Accordingly, if the company has a wide range of competencies and their quality level is high enough, the preconditions for victory in the competition in his best, and the competitiveness potential is very high. Conclusions. The process of evaluating the potential of the enterprise should be to identify the actual state of affairs in the company, to ascertain its chances in the competition in the market and opportunities for collaboration with business partners. An objective assessment of potential of enterprise enables him to discover their own reserves, better growth and development to achieve the goals.
Modern economic development demonstrates the need for new theoretical approaches applied tools that enable efficient overcome the difficult socio-economic systems at different levels of economic uncertainty dynamic market environment and enable timely adapt to it. To ensure the effective functioning and competitiveness of enterprises and other entities need to develop highquality logistical, structural - functional, social, labour and other elements of the building. This causes leaders to draw attention to businesses effective management of technological and organizational changes, and especially the algorithms and their potential use of socio-economic opportunities. The article aims to clarify the concept of competitive potential of the company, opening the main stages of the evaluation process competitive capacity of enterprises cite description of levels of competitiveness. Presenting main material. An important characteristic of competitive capacity is the ability to adapt to external changes. Rapid adaptation capacity should be provided based on complex intellectual, technical, technological, organizational and economic characteristics that determine the success of the enterprise market. Accordingly, if the company has a wide range of competencies and their quality level is high enough, the preconditions for victory in the competition in his best, and the competitiveness potential is very high. Conclusions. The process of evaluating the potential of the enterprise should be to identify the actual state of affairs in the company, to ascertain its chances in the competition in the market and opportunities for collaboration with business partners. An objective assessment of potential of enterprise enables him to discover their own reserves, better growth and development to achieve the goals.
Опис
Ключові слова
потенціал підприємства, конкурентоспроможність підприємства, рівні конкурентоспроможності підприємства, potential enterprise competitiveness, the competitiveness of enterprises
Бібліографічний опис
Сачинська, Л.В. Конкурентоспроможність потенціалу підприємства [Текст] / Л. В. Сачинська // Вісник Хмельницького національного університету. Економічні науки. – 2015. – № 3, т. 3. – С. 240-239.