Крос-культурний менеджмент як важлива складова реалізації стратегії розвитку підприємств
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Файли
Дата
2017
Автори
Вешко, О.В.
Veshko, О.
Назва журналу
Номер ISSN
Назва тому
Видавець
Хмельницький національний університет
Анотація
В даній статті розглядається доцільність використання крос-культурних аспектів в процесі реалізації стратегії
розвитку підприємств. Визначено тісний зв'язок культури і стратегії, яка є інструментом досягнення цілей підприємства та
містить в собі комплекс пов’язаних рішень на перспективу.
This article discusses the feasibility of using cross-cultural aspects in the process of implementing a business development strategy. A close relationship between culture and strategy is identified, which is an instrument for achieving the goals of the enterprise and includes a set of related decisions in the future. It is established that the role of cross cultural management in the enterprise is of great importance, in particular, increase of economic growth of the enterprise and support of effective development of the enterprise (technical, organizational, product, etc.). However, an increase in the economic growth of the enterprise and the effectiveness of its development when entering the international markets of management is impossible without the implementation of management functions that solve a set of tasks of strategic management and include a system of cross- cultural management. The advantages of cross-cultural management in the formation of a development strategy: the development of intercultural competence; Increasing creativity in solving issues through the use of different perspectives; improving labour productivity in international projects for the integration of international experts and local knowledge and, ultimately, improving the reputation of the company as an international player in the global market.
This article discusses the feasibility of using cross-cultural aspects in the process of implementing a business development strategy. A close relationship between culture and strategy is identified, which is an instrument for achieving the goals of the enterprise and includes a set of related decisions in the future. It is established that the role of cross cultural management in the enterprise is of great importance, in particular, increase of economic growth of the enterprise and support of effective development of the enterprise (technical, organizational, product, etc.). However, an increase in the economic growth of the enterprise and the effectiveness of its development when entering the international markets of management is impossible without the implementation of management functions that solve a set of tasks of strategic management and include a system of cross- cultural management. The advantages of cross-cultural management in the formation of a development strategy: the development of intercultural competence; Increasing creativity in solving issues through the use of different perspectives; improving labour productivity in international projects for the integration of international experts and local knowledge and, ultimately, improving the reputation of the company as an international player in the global market.
Опис
Ключові слова
крос-культурний менеджмент, стратегія розвитку, культура, класифікація стратегій, cross-cultural management, development strategy, culture, classification of strategies
Бібліографічний опис
Вешко, О.В. Крос-культурний менеджмент як важлива складова реалізації стратегії розвитку підприємств [Текст] / О. В. Вешко // Вісник Хмельницького національного університету. Економічні науки. – 2017. – № 5. – С. 47-51.