Current trends in social media marketing and the future of the Chat GPT industry

Скорочена інформація про документ
dc.contributor.authorOklander, M.
dc.contributor.authorPanchenko, M,
dc.contributor.authorPavlishyna, N.
dc.contributor.authorLarina, K.
dc.contributor.authorBoiko, R.
dc.date.accessioned2026-01-23T10:45:50Z
dc.date.available2026-01-23T10:45:50Z
dc.date.issued2024
dc.description.abstractModern trends in social media marketing are evolving rapidly, and the future of this area is becoming more certain with the availability of artificial intelligence technologies, including GPT chat. Studying these trends is not only relevant but also important for understanding the dynamics of social media marketing and future prospects for its development. In this context, the purpose of the research is to study the impact of artificial intelligence, in particular GPT chat, on social media marketing strategies. The following methods were used in the study: monographic analysis of literature sources, systematic approach to the development of terminology, inductive and deductive methods, graphical and tabular methods. The study examines current trends in the use of GPT chat in marketing activities, noting that it can significantly improve the personalisation of communication and the effectiveness of advertising strategies. It is noted that the introduction of artificial intelligence into marketing campaigns can significantly increase their effectiveness and functionality, in particular, by contributing to an increase in the return on investment through better target audience coverage and the development of effective content. AI can also improve marketing results, increase productivity, conduct audience analysis, and give companies a competitive advantage through better decision-making and reduced risk. The article concludes that the use of GPT chat and other artificial intelligence tools in marketing has significant potential for success in the digital age. The findings have practical implications, as they can help companies improve customer experience and increase the effectiveness of social media marketing strategies.
dc.identifier.citationOklander, M., Panchenko, M., Pavlishyna, N., Larina, K., & Boiko, R. (2024). Current trends in social media marketing and the future of the Chat GPT industry. Pacific Business Review International, 17(1), 93-103.
dc.identifier.urihttps://elar.khmnu.edu.ua/handle/123456789/20495
dc.language.isoen
dc.publisherPacific Business Review International
dc.subjectMarketing Strategies
dc.subjectDigital Marketing
dc.subjectArtificial Intelligence
dc.subjectMarketing Trends
dc.subjectContent Personalisation
dc.subjectData Analysis In Marketing
dc.subject.udc338
dc.titleCurrent trends in social media marketing and the future of the Chat GPT industry
dc.typeСтаття
Файли
Контейнер файлів
Зараз показуємо 1 - 1 з 1
Ескіз
Назва:
A Refereed Monthly International Journal of Management.pdf
Розмір:
627.98 KB
Формат:
Adobe Portable Document Format
Завантажити
Ліцензійна угода
Зараз показуємо 1 - 1 з 1
Назва:
license.txt
Розмір:
4.26 KB
Формат:
Item-specific license agreed upon to submission
Опис:
Завантажити
Зібрання
Кафедра маркетингу