Marketing of Start-ups and Innovations in Agricultural Entrepreneurship

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dc.contributor.authorDykha, Mariia
dc.contributor.authorMohylova, Anastasiia
dc.contributor.authorUstik, Tetiana
dc.contributor.authorBliumska-Danko, Kseniia
dc.contributor.authorMorokhova, Valentina
dc.contributor.authorTchon, Li
dc.date.accessioned2022-11-22T22:10:06Z
dc.date.available2022-11-22T22:10:06Z
dc.date.issued2022
dc.description.abstractAgricultural development is a determining factor in ensuring food security. The intensification and innovation of agriculture is a prerequisite for meeting the food needs of the world's population. Any innovative activity is Entrepreneurial and is based on the search for new ideas and their assessment; finding the necessary resources; Enterprise creation and management; receiving cash income, and personal satisfaction with the achieved result. The specificity of innovation is its riskiness, so often, investors simply ignore insufficiently substantiated projects. Currently, the due diligence procedure is gaining popularity, during which an investment study is carried out to establish the risks of a proposed capital transaction and develop a competent mayor to manage them. In the article, the authors considered the features and difficulties of marketing for startups and innovations in agricultural entrepreneurship and proposed a due diligence procedure to improve it. Due diligence is actions aimed at obtaining an objective picture of the object of financing. Due diligence is necessary both before investing, merging or buying a company and before starting any kind of cooperation with startups and innovations. The authors considered introducing the due diligence procedure and alternative ways of acquiring a business, indicated and analyzed the main stages of the financial due diligence procedure and gave an example of the report of the diligence procedure for an agricultural startup.uk_UA
dc.identifier.citationDykha Mariia, Mohylova Anastasiia, Ustik Tetiana, Bliumska-Danko Kseniia, Morokhova Valentina, Tchon Li (2022). Marketing of Start-ups and Innovations in Agricultural Entrepreneurship. Journal of Agriculture and Crops Vol. 8, Issue 1, 27-34. https://doi.org/10.32861/jac.81.27.34(Scopus)uk_UA
dc.identifier.issn2412-6381 (e), 2413-886X (p)
dc.identifier.urihttps://elar.khmnu.edu.ua/handle/123456789/12656
dc.language.isoenuk_UA
dc.subjectAgricultureuk_UA
dc.subjectAgroindustrial complexuk_UA
dc.subjectEntrepreneurshipuk_UA
dc.subjectInnovationsuk_UA
dc.subjectMarketinguk_UA
dc.subjectStartupuk_UA
dc.titleMarketing of Start-ups and Innovations in Agricultural Entrepreneurshipuk_UA
dc.typeСтаттяuk_UA
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Кафедра економіки, аналітики, моделювання та інформаційних технологій в бізнесі