Marketing resources and technologies for innovative potential of industrial enterprise

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dc.contributor.authorStadnyk, Valentyna
dc.contributor.authorHolovchuk, Yuliya
dc.date.accessioned2018-08-04T07:10:55Z
dc.date.available2018-08-04T07:10:55Z
dc.date.issued2017
dc.description.abstractThe problem of necessity of marketing providing of development of innovative potential of machinery enterprises of Ukraine in order to increase competitiveness of their products in conditions of globalization and dynamic market changes was actualized. Effective and structural approaches to identify the basic nature of innovative potential of the enterprise and managing its development were characterized. We made an aemphasis on the significance of marketing resources for reasonable managing of structural development of innovative potential of the enterprise. We systematized marketing resources and technologies, distinguishing material and non-material components. We distinguished groups of marketing technologies that form strategic and operative basis of development of innovative potential of the enterprise. The firs one deals with proactive behavior of the enterprise on the market, the other – with the reactive behavior. We underlined, that to hold up the competitiveness of the enterprise in the conditions of globalization we must prefer those marketing technologies that provide the development of the innovative potential according to competitive strategies of the enterprise, in the chosen areas of business.uk_UA
dc.identifier.citationStadnyk V. Marketing resources and technologies for innovative potential of industrial enterprise / V. Stadnyk, Y Holovchuk // International Journal of Economics and Society. – 2017. – Vol. 2, Iss. 9. – P. 39-45.uk_UA
dc.identifier.urihttps://elar.khmnu.edu.ua/handle/123456789/6597
dc.language.isoenuk_UA
dc.subjectmarkting technologiesuk_UA
dc.subjectinnovative potentialuk_UA
dc.subjectmarketing resourcesuk_UA
dc.subjectcompetitiveness of the enterpriseuk_UA
dc.titleMarketing resources and technologies for innovative potential of industrial enterpriseuk_UA
dc.typeСтаттяuk_UA
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